Strategic relationship marketing:
Gespeichert in:
| Späterer Titel: | Hougaard, Søren The relationship marketer |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg ; New York ; Hong Kong ; London ; Milan ; Paris ; Tokyo
Springer
2003
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | 371 S. graph. Darst. |
| ISBN: | 3540018700 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic relationship marketing |c Søren Hougaard ; Mogens Bjerre |
| 264 | 1 | |a Berlin ; Heidelberg ; New York ; Hong Kong ; London ; Milan ; Paris ; Tokyo |b Springer |c 2003 | |
| 300 | |a 371 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804145068652625920 |
|---|---|
| any_adam_object | |
| author | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_GND | (DE-588)171516354 (DE-588)1093217855 |
| author_facet | Hougaard, Søren 1950- Bjerre, Mogens 1959- |
| author_role | aut aut |
| author_sort | Hougaard, Søren 1950- |
| author_variant | s h sh m b mb |
| building | Verbundindex |
| bvnumber | BV026489101 |
| ctrlnum | (OCoLC)249565764 (DE-599)BVBBV026489101 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026489101 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:35Z |
| institution | BVB |
| isbn | 3540018700 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022057458 |
| oclc_num | 249565764 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 371 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Springer |
| record_format | marc |
| spelling | Hougaard, Søren 1950- Verfasser (DE-588)171516354 aut Relationsmarkedsføring Strategic relationship marketing Søren Hougaard ; Mogens Bjerre Berlin ; Heidelberg ; New York ; Hong Kong ; London ; Milan ; Paris ; Tokyo Springer 2003 371 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Strategisches Management (DE-588)4124261-0 s DE-188 Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-604 Bjerre, Mogens 1959- Verfasser (DE-588)1093217855 aut Später u.d.T. Hougaard, Søren The relationship marketer (DE-604)BV035854588 |
| spellingShingle | Hougaard, Søren 1950- Bjerre, Mogens 1959- Strategic relationship marketing Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategisches Management (DE-588)4124261-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4124261-0 (DE-588)4789127-0 (DE-588)4326109-7 (DE-588)4061963-1 |
| title | Strategic relationship marketing |
| title_alt | Relationsmarkedsføring |
| title_auth | Strategic relationship marketing |
| title_exact_search | Strategic relationship marketing |
| title_full | Strategic relationship marketing Søren Hougaard ; Mogens Bjerre |
| title_fullStr | Strategic relationship marketing Søren Hougaard ; Mogens Bjerre |
| title_full_unstemmed | Strategic relationship marketing Søren Hougaard ; Mogens Bjerre |
| title_new | Hougaard, Søren The relationship marketer |
| title_short | Strategic relationship marketing |
| title_sort | strategic relationship marketing |
| topic | Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Strategisches Management (DE-588)4124261-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Marketing Kundenmanagement Strategisches Management Beziehungsmarketing Beziehungsmanagement Unternehmen |
| work_keys_str_mv | AT hougaardsøren relationsmarkedsføring AT bjerremogens relationsmarkedsføring AT hougaardsøren strategicrelationshipmarketing AT bjerremogens strategicrelationshipmarketing |