Mass affluence: seven new rules of marketing to today's consumer
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
2004
|
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | XVII, 269 S. graph. Darst. |
| ISBN: | 1591391962 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026476277 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2004 d||| |||| 00||| eng d | ||
| 010 | |a 2004002471 | ||
| 020 | |a 1591391962 |9 1-591-39196-2 | ||
| 035 | |a (OCoLC)265562000 | ||
| 035 | |a (DE-599)BVBBV026476277 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Nunes, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mass affluence |b seven new rules of marketing to today's consumer |c Paul Nunes ; Brian Johnson |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2004 | |
| 300 | |a XVII, 269 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenkonsum |0 (DE-588)4169032-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Massenkonsum |0 (DE-588)4169032-1 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Johnson, Brian |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-022045397 | ||
Record in the Search Index
| _version_ | 1804145051869118464 |
|---|---|
| any_adam_object | |
| author | Nunes, Paul Johnson, Brian |
| author_facet | Nunes, Paul Johnson, Brian |
| author_role | aut aut |
| author_sort | Nunes, Paul |
| author_variant | p n pn b j bj |
| building | Verbundindex |
| bvnumber | BV026476277 |
| ctrlnum | (OCoLC)265562000 (DE-599)BVBBV026476277 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01363nam a2200409 c 4500</leader><controlfield tag="001">BV026476277</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s2004 d||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2004002471</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1591391962</subfield><subfield code="9">1-591-39196-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)265562000</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026476277</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nunes, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mass affluence</subfield><subfield code="b">seven new rules of marketing to today's consumer</subfield><subfield code="c">Paul Nunes ; Brian Johnson</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business School Press</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 269 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Massenkonsum</subfield><subfield code="0">(DE-588)4169032-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Massenkonsum</subfield><subfield code="0">(DE-588)4169032-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Johnson, Brian</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-022045397</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV026476277 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:19Z |
| institution | BVB |
| isbn | 1591391962 |
| language | English |
| lccn | 2004002471 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022045397 |
| oclc_num | 265562000 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVII, 269 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Nunes, Paul Verfasser aut Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson Boston, Mass. Harvard Business School Press 2004 XVII, 269 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing (DE-588)4037589-4 gnd rswk-swf Massenkonsum (DE-588)4169032-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Massenkonsum (DE-588)4169032-1 s DE-188 Johnson, Brian Verfasser aut |
| spellingShingle | Nunes, Paul Johnson, Brian Mass affluence seven new rules of marketing to today's consumer Marketing (DE-588)4037589-4 gnd Massenkonsum (DE-588)4169032-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4169032-1 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | Mass affluence seven new rules of marketing to today's consumer |
| title_auth | Mass affluence seven new rules of marketing to today's consumer |
| title_exact_search | Mass affluence seven new rules of marketing to today's consumer |
| title_full | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_fullStr | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_full_unstemmed | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_short | Mass affluence |
| title_sort | mass affluence seven new rules of marketing to today s consumer |
| title_sub | seven new rules of marketing to today's consumer |
| topic | Marketing (DE-588)4037589-4 gnd Massenkonsum (DE-588)4169032-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Massenkonsum Verbraucherverhalten USA |
| work_keys_str_mv | AT nunespaul massaffluencesevennewrulesofmarketingtotodaysconsumer AT johnsonbrian massaffluencesevennewrulesofmarketingtotodaysconsumer |