Mass affluence: seven new rules of marketing to today's consumer
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2004
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XVII, 269 S. graph. Darst. |
| ISBN: | 1591391962 |
Internformat
MARC
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| 245 | 1 | 0 | |a Mass affluence |b seven new rules of marketing to today's consumer |c Paul Nunes ; Brian Johnson |
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| 300 | |a XVII, 269 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Nunes, Paul Johnson, Brian |
| author_facet | Nunes, Paul Johnson, Brian |
| author_role | aut aut |
| author_sort | Nunes, Paul |
| author_variant | p n pn b j bj |
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| bvnumber | BV026476277 |
| ctrlnum | (OCoLC)265562000 (DE-599)BVBBV026476277 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic_facet | USA |
| id | DE-604.BV026476277 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:19Z |
| institution | BVB |
| isbn | 1591391962 |
| language | English |
| lccn | 2004002471 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022045397 |
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| physical | XVII, 269 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
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| publisher | Harvard Business School Press |
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| spelling | Nunes, Paul Verfasser aut Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson Boston, Mass. Harvard Business School Press 2004 XVII, 269 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketing (DE-588)4037589-4 gnd rswk-swf Massenkonsum (DE-588)4169032-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Massenkonsum (DE-588)4169032-1 s DE-188 Johnson, Brian Verfasser aut |
| spellingShingle | Nunes, Paul Johnson, Brian Mass affluence seven new rules of marketing to today's consumer Marketing (DE-588)4037589-4 gnd Massenkonsum (DE-588)4169032-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4169032-1 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | Mass affluence seven new rules of marketing to today's consumer |
| title_auth | Mass affluence seven new rules of marketing to today's consumer |
| title_exact_search | Mass affluence seven new rules of marketing to today's consumer |
| title_full | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_fullStr | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_full_unstemmed | Mass affluence seven new rules of marketing to today's consumer Paul Nunes ; Brian Johnson |
| title_short | Mass affluence |
| title_sort | mass affluence seven new rules of marketing to today s consumer |
| title_sub | seven new rules of marketing to today's consumer |
| topic | Marketing (DE-588)4037589-4 gnd Massenkonsum (DE-588)4169032-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Massenkonsum Verbraucherverhalten USA |
| work_keys_str_mv | AT nunespaul massaffluencesevennewrulesofmarketingtotodaysconsumer AT johnsonbrian massaffluencesevennewrulesofmarketingtotodaysconsumer |