APA-Zitierstil (7. Ausg.)

Nunes, P., & Johnson, B. (2004). Mass affluence: Seven new rules of marketing to today's consumer. Harvard Business School Press.

Chicago-Zitierstil (17. Ausg.)

Nunes, Paul, und Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Boston, Mass: Harvard Business School Press, 2004.

MLA-Zitierstil (9. Ausg.)

Nunes, Paul, und Brian Johnson. Mass Affluence: Seven New Rules of Marketing to Today's Consumer. Harvard Business School Press, 2004.