Creative strategy in advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Belmont, Calif. [u.a.]
Wadsworth
1995
|
| Ausgabe: | 5. ed. |
| Schriftenreihe: | Wadsworth series in journalism and mass communications
|
| Schlagworte: | |
| Beschreibung: | XIV, 389 S. Ill., graph. Darst. |
| ISBN: | 0534252605 |
Internformat
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| 100 | 1 | |a Jewler, A. J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Creative strategy in advertising |c A. Jerome Jewler |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Belmont, Calif. [u.a.] |b Wadsworth |c 1995 | |
| 300 | |a XIV, 389 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804145045697200128 |
|---|---|
| any_adam_object | |
| author | Jewler, A. J. |
| author_facet | Jewler, A. J. |
| author_role | aut |
| author_sort | Jewler, A. J. |
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| building | Verbundindex |
| bvnumber | BV026471201 |
| ctrlnum | (OCoLC)832440258 (DE-599)BVBBV026471201 |
| dewey-full | 659.132 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.132 |
| dewey-search | 659.132 |
| dewey-sort | 3659.132 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| id | DE-604.BV026471201 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:13:12Z |
| institution | BVB |
| isbn | 0534252605 |
| language | English |
| lccn | 94034874 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022040765 |
| oclc_num | 832440258 |
| open_access_boolean | |
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| physical | XIV, 389 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Wadsworth |
| record_format | marc |
| series2 | Wadsworth series in journalism and mass communications |
| spelling | Jewler, A. J. Verfasser aut Creative strategy in advertising A. Jerome Jewler 5. ed. Belmont, Calif. [u.a.] Wadsworth 1995 XIV, 389 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wadsworth series in journalism and mass communications Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 |
| spellingShingle | Jewler, A. J. Creative strategy in advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Creative strategy in advertising |
| title_auth | Creative strategy in advertising |
| title_exact_search | Creative strategy in advertising |
| title_full | Creative strategy in advertising A. Jerome Jewler |
| title_fullStr | Creative strategy in advertising A. Jerome Jewler |
| title_full_unstemmed | Creative strategy in advertising A. Jerome Jewler |
| title_short | Creative strategy in advertising |
| title_sort | creative strategy in advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT jewleraj creativestrategyinadvertising |