Becoming a category of one: how extraordinary companies transcend commodity and defy comparison
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ [u.a.]
Wiley
2003
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | XIV, 223 S. |
| ISBN: | 0471274046 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804145044187250688 |
|---|---|
| adam_text | Contents
Preface ix
1 WeJustDeddedtoGo 1
2 Know Who You Are 24
3 Success Means You Know What
Used to Work 51
4 The Commodity Trap 74
5 Your Brand Is Everything 97
6 The Three Rules 122
7 The New Customer Reality 145
8 Case Study—Tractor Supply Company 168
9 The Heart of a Category of
One Performer 195
Index 217
About the Author 223
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 0471274046 |
| language | English |
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| spelling | Calloway, Joe Verfasser aut Becoming a category of one how extraordinary companies transcend commodity and defy comparison Joe Calloway Hoboken, NJ [u.a.] Wiley 2003 XIV, 223 S. txt rdacontent n rdamedia nc rdacarrier Includes index Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Positionierung Marketing (DE-588)4503311-0 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022039760&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4503311-0 (DE-588)4061963-1 |
| title | Becoming a category of one how extraordinary companies transcend commodity and defy comparison |
| title_auth | Becoming a category of one how extraordinary companies transcend commodity and defy comparison |
| title_exact_search | Becoming a category of one how extraordinary companies transcend commodity and defy comparison |
| title_full | Becoming a category of one how extraordinary companies transcend commodity and defy comparison Joe Calloway |
| title_fullStr | Becoming a category of one how extraordinary companies transcend commodity and defy comparison Joe Calloway |
| title_full_unstemmed | Becoming a category of one how extraordinary companies transcend commodity and defy comparison Joe Calloway |
| title_short | Becoming a category of one |
| title_sort | becoming a category of one how extraordinary companies transcend commodity and defy comparison |
| title_sub | how extraordinary companies transcend commodity and defy comparison |
| topic | Positionierung Marketing (DE-588)4503311-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Positionierung Marketing Unternehmen |
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