APA-Zitierstil (7. Ausg.)

Hooley, G. J., Saunders, J. A., & Piercy, N. (2004). Marketing strategy and competitive positioning (3. ed.). Financial Times/Prentice Hall.

Chicago-Zitierstil (17. Ausg.)

Hooley, Graham J., John A. Saunders, und Nigel Piercy. Marketing Strategy and Competitive Positioning. 3. ed. Harlow [u.a.]: Financial Times/Prentice Hall, 2004.

MLA-Zitierstil (9. Ausg.)

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 3. ed. Financial Times/Prentice Hall, 2004.