Motigraphics: the analysis and measurement of human motivations in marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 304 S. graph. Darst. |
| ISBN: | 1567202845 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | viii Contents
Part III Silent Side Methodology and Measurement of
Motives and Desires
14 The Basic Building Blocks of Human Behavior 205
15 Interviewing on the Right Side of the Brain 211
16 Motigraphics 239
Part IV Applications to Advertising and Marketing
17 Specialized Applications 261
18 A Blueprint for Human Motivation 273
Appendix: Motivation Is the Missing Link 281
Name Index 293
Subject Index 297
I
Contents
Acknowledgments ix
Introduction: Methods and Methodologies 1
Part I Subliminal Cues
1 Motives, Emotions, and Marketing:
The Silent Side of Human Behavior 9
2 A Eulogy for Professional Psychology 23
3 Subliminal Cues as Discrete Units of Mental
Measurements 37
4 The Right and Left Sides of the Brain 51
5 Consumer Resistance 61
6 Absurdities 73
7 Paradigms and Personalizations 85
Part II Human Motivation
8 The Structure of Human Motivation 103
9 The Orientation Motives 121
10 The Survival Motives 139
11 The Adaptation Motive 167
Diana Gonsalves
12 The Expectation/Resolution Motive 183
13 The Play Motive and Laughter 197
|
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| isbn | 1567202845 |
| language | English |
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| spelling | Maddock, Richard C. Verfasser aut Motigraphics the analysis and measurement of human motivations in marketing Richard C. Maddock Westport, Conn. [u.a.] Quorum Books 2000 VIII, 304 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Motivationspsychologie (DE-588)4075001-2 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022003470&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Maddock, Richard C. Motigraphics the analysis and measurement of human motivations in marketing Motivationspsychologie (DE-588)4075001-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4075001-2 (DE-588)4037589-4 (DE-588)4062644-1 |
| title | Motigraphics the analysis and measurement of human motivations in marketing |
| title_auth | Motigraphics the analysis and measurement of human motivations in marketing |
| title_exact_search | Motigraphics the analysis and measurement of human motivations in marketing |
| title_full | Motigraphics the analysis and measurement of human motivations in marketing Richard C. Maddock |
| title_fullStr | Motigraphics the analysis and measurement of human motivations in marketing Richard C. Maddock |
| title_full_unstemmed | Motigraphics the analysis and measurement of human motivations in marketing Richard C. Maddock |
| title_short | Motigraphics |
| title_sort | motigraphics the analysis and measurement of human motivations in marketing |
| title_sub | the analysis and measurement of human motivations in marketing |
| topic | Motivationspsychologie (DE-588)4075001-2 gnd Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Motivationspsychologie Marketing Verbraucherverhalten |
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