The media handbook: a complete guide to advertising media selection, planning, research, and buying
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
2003
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Beschreibung: | XIX, 185 S. graph. Darst. |
| ISBN: | 0805842675 0805842683 |
Internformat
MARC
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| 245 | 1 | 0 | |a The media handbook |b a complete guide to advertising media selection, planning, research, and buying |c Helen Katz |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 2003 | |
| 300 | |a XIX, 185 S. |b graph. Darst. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Katz, Helen E. |
| author_facet | Katz, Helen E. |
| author_role | aut |
| author_sort | Katz, Helen E. |
| author_variant | h e k he hek |
| building | Verbundindex |
| bvnumber | BV026425480 |
| classification_rvk | AP 14450 AP 17400 AP 17600 |
| ctrlnum | (OCoLC)611556853 (DE-599)BVBBV026425480 |
| dewey-full | 659 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659 |
| dewey-search | 659 |
| dewey-sort | 3659 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV026425480 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:11:42Z |
| institution | BVB |
| isbn | 0805842675 0805842683 |
| language | English |
| lccn | 2002035398 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021998013 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIX, 185 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Katz, Helen E. Verfasser aut The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz 2. ed. Mahwah, NJ [u.a.] Erlbaum 2003 XIX, 185 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Marketing (DE-588)4037589-4 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Mediaplanung (DE-588)4038221-7 s Marketing (DE-588)4037589-4 s Massenmedien (DE-588)4037877-9 s DE-604 Medien (DE-588)4169187-8 s Vermarktung (DE-588)4121857-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Katz, Helen E. The media handbook a complete guide to advertising media selection, planning, research, and buying Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Massenmedien (DE-588)4037877-9 gnd Vermarktung (DE-588)4121857-7 gnd Mediaplanung (DE-588)4038221-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4169187-8 (DE-588)4037877-9 (DE-588)4121857-7 (DE-588)4038221-7 (DE-588)4151278-9 |
| title | The media handbook a complete guide to advertising media selection, planning, research, and buying |
| title_auth | The media handbook a complete guide to advertising media selection, planning, research, and buying |
| title_exact_search | The media handbook a complete guide to advertising media selection, planning, research, and buying |
| title_full | The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz |
| title_fullStr | The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz |
| title_full_unstemmed | The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz |
| title_short | The media handbook |
| title_sort | the media handbook a complete guide to advertising media selection planning research and buying |
| title_sub | a complete guide to advertising media selection, planning, research, and buying |
| topic | Marketing (DE-588)4037589-4 gnd Medien (DE-588)4169187-8 gnd Massenmedien (DE-588)4037877-9 gnd Vermarktung (DE-588)4121857-7 gnd Mediaplanung (DE-588)4038221-7 gnd |
| topic_facet | Marketing Medien Massenmedien Vermarktung Mediaplanung Einführung |
| work_keys_str_mv | AT katzhelene themediahandbookacompleteguidetoadvertisingmediaselectionplanningresearchandbuying |