A manager's guide to PR projects: a practical approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
2003
|
| Schriftenreihe: | LEA's communication series
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 55, 9 S. graph. Darst. |
| ISBN: | 080584547X |
Internformat
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| 245 | 1 | 0 | |a A manager's guide to PR projects |b a practical approach |c Patricia J. Parsons |
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 2003 | |
| 300 | |a VIII, 55, 9 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021995887 | ||
Datensatz im Suchindex
| _version_ | 1804144947277856768 |
|---|---|
| adam_text | f *
Contents I
Contents ^ J
Preface, vii.
Chapter 1 Before We Begin, 1
Defining public relations, 2
Using this book, 3
Defining Management, 3
Defining projects, 4
Public relations process: A few details, 4
Onward!, 7
Chapter 2 The Research Phase, 9
An everyday process, 10
What research can accomplish, 11
Problem or opportunity?, 12
How research is done, 13
The communication audit, 14
Characterizing relationships with publics, 15
Analyzing the information, 16
Using the worksheets, 19
C3 Data Table
CD Problem Opportunity Analysis
CD Data Analysis Checklist
Chapter 3 The Planning Phase, 21
The plan, 22
Defining publics, 22
Constructing objectives, 24
Relationship objectives, 26
Considering processes, 27
Keying objectives to publics, 27
Developing messages, 28
Choosing public relations vehicles, 28
Rationales for channels and strategies, 29
Using the worksheets, 30
CD Identification Categorization of Publics
CD Checklist for Outcome Objectives
CD Public Relations Planning Worksheet
v.
Contents I ^¦^^^¦¦¦^^ Chapter 4 Managing Implementation, 31
Revisiting management definitions, 32
The historical context, 33
Management and leadership, 33
Budgets as management tools, 34
Deadlines and time management, 36
Controlling quality along the way, 38
People: Working with and through, 40
Using the worksheets, 41
CH Budgeting Worksheet
? Time Management
Q Quality Control Checklist
Chapter 5 Evaluation, 43
A practical definition, 44
Why evaluate?, 44
What we evaluate, 45
Evaluating relationships, 48
The benchmark, 49
Using the worksheets, 50
? Media Monitoring Tracking Sheet
Resources, 51
Public Relations Plan:
Sample Format, 56
vi.
|
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV026423091 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:11:39Z |
| institution | BVB |
| isbn | 080584547X |
| language | English |
| lccn | 2003040857 |
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| spelling | Parsons, Patricia J. Verfasser (DE-588)129398152 aut A manager's guide to PR projects a practical approach Patricia J. Parsons Mahwah, NJ [u.a.] Erlbaum 2003 VIII, 55, 9 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021995887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Parsons, Patricia J. A manager's guide to PR projects a practical approach |
| title | A manager's guide to PR projects a practical approach |
| title_auth | A manager's guide to PR projects a practical approach |
| title_exact_search | A manager's guide to PR projects a practical approach |
| title_full | A manager's guide to PR projects a practical approach Patricia J. Parsons |
| title_fullStr | A manager's guide to PR projects a practical approach Patricia J. Parsons |
| title_full_unstemmed | A manager's guide to PR projects a practical approach Patricia J. Parsons |
| title_short | A manager's guide to PR projects |
| title_sort | a manager s guide to pr projects a practical approach |
| title_sub | a practical approach |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021995887&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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