A new brand world: 8 principles for achieving brand leadership in the 21st century
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Penguin Books
2003
|
| Schlagworte: | |
| Beschreibung: | XIX, 220 S. |
| ISBN: | 0142001902 0670030767 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Bedbury, Scott Fenichell, Stephen |
| author_facet | Bedbury, Scott Fenichell, Stephen |
| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV026405454 |
| classification_rvk | QP 624 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026405454 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:11:18Z |
| institution | BVB |
| isbn | 0142001902 0670030767 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021980393 |
| oclc_num | 750622531 |
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| physical | XIX, 220 S. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Penguin Books |
| record_format | marc |
| spelling | Bedbury, Scott Verfasser aut A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell New York [u.a.] Penguin Books 2003 XIX, 220 S. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marktführer (DE-588)4218573-7 gnd rswk-swf Neues Produkt (DE-588)4171552-4 s Markenpolitik (DE-588)4144679-3 s Marktführer (DE-588)4218573-7 s DE-188 Fenichell, Stephen Verfasser aut |
| spellingShingle | Bedbury, Scott Fenichell, Stephen A new brand world 8 principles for achieving brand leadership in the 21st century Markenpolitik (DE-588)4144679-3 gnd Neues Produkt (DE-588)4171552-4 gnd Marktführer (DE-588)4218573-7 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4171552-4 (DE-588)4218573-7 |
| title | A new brand world 8 principles for achieving brand leadership in the 21st century |
| title_auth | A new brand world 8 principles for achieving brand leadership in the 21st century |
| title_exact_search | A new brand world 8 principles for achieving brand leadership in the 21st century |
| title_full | A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell |
| title_fullStr | A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell |
| title_full_unstemmed | A new brand world 8 principles for achieving brand leadership in the 21st century Scott Bedbury with Stephen Fenichell |
| title_short | A new brand world |
| title_sort | a new brand world 8 principles for achieving brand leadership in the 21st century |
| title_sub | 8 principles for achieving brand leadership in the 21st century |
| topic | Markenpolitik (DE-588)4144679-3 gnd Neues Produkt (DE-588)4171552-4 gnd Marktführer (DE-588)4218573-7 gnd |
| topic_facet | Markenpolitik Neues Produkt Marktführer |
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