One to one B2B: customer development strategies for the business-to-business world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Currency Doubleday
2001
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | A Currency book
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 347 S. graph. Darst. |
| ISBN: | 0385494092 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
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| 100 | 1 | |a Peppers, Don |e Verfasser |0 (DE-588)113933142 |4 aut | |
| 245 | 1 | 0 | |a One to one B2B |b customer development strategies for the business-to-business world |c Don Peppers and Martha Rogers |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Currency Doubleday |c 2001 | |
| 300 | |a XIX, 347 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Currency book | |
| 650 | 0 | 7 | |a Individualisierung |0 (DE-588)4161542-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
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| 700 | 1 | |a Rogers, Martha |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021969022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021969022 | ||
Datensatz im Suchindex
| _version_ | 1804144909898219520 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Foreword, by Geoffrey Moore xiii
^Chapter u The Once and Future Business Strategy l
^Chapter 2: The Real Economy 2l
Chapter 3: Dell: The Automated Relationship 67
Chapter 4: Bentley Systems: Preaching to the Choir 107
Chapter 5: Convergys: Racing for the Best Clients 149
Chapter 6: Novartis CP: Rediscovering the Customer 193
Chapter 7: LifeWay: A Sense of Mission 227
Chapter 8: Virtual B2B 267
Chapter 9: Return to the Future 297
Endnotes 305
Recommended Reading 319
Index 339
|
| any_adam_object | 1 |
| author | Peppers, Don Rogers, Martha |
| author_GND | (DE-588)113933142 |
| author_facet | Peppers, Don Rogers, Martha |
| author_role | aut aut |
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| building | Verbundindex |
| bvnumber | BV026392356 |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV026392356 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:11:03Z |
| institution | BVB |
| isbn | 0385494092 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021969022 |
| oclc_num | 845417003 |
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| physical | XIX, 347 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Currency Doubleday |
| record_format | marc |
| series2 | A Currency book |
| spelling | Peppers, Don Verfasser (DE-588)113933142 aut One to one B2B customer development strategies for the business-to-business world Don Peppers and Martha Rogers 1. ed. New York [u.a.] Currency Doubleday 2001 XIX, 347 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Currency book Individualisierung (DE-588)4161542-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Kundenmanagement (DE-588)4236865-0 s Individualisierung (DE-588)4161542-6 s DE-188 Rogers, Martha Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021969022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Peppers, Don Rogers, Martha One to one B2B customer development strategies for the business-to-business world Individualisierung (DE-588)4161542-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4161542-6 (DE-588)4236865-0 (DE-588)4631075-7 |
| title | One to one B2B customer development strategies for the business-to-business world |
| title_auth | One to one B2B customer development strategies for the business-to-business world |
| title_exact_search | One to one B2B customer development strategies for the business-to-business world |
| title_full | One to one B2B customer development strategies for the business-to-business world Don Peppers and Martha Rogers |
| title_fullStr | One to one B2B customer development strategies for the business-to-business world Don Peppers and Martha Rogers |
| title_full_unstemmed | One to one B2B customer development strategies for the business-to-business world Don Peppers and Martha Rogers |
| title_short | One to one B2B |
| title_sort | one to one b2b customer development strategies for the business to business world |
| title_sub | customer development strategies for the business-to-business world |
| topic | Individualisierung (DE-588)4161542-6 gnd Kundenmanagement (DE-588)4236865-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Individualisierung Kundenmanagement Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021969022&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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