Brand warfare: 10 rules for building the killer brand ; lessons for new and old economy players
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
2001
|
| Subjects: | |
| Physical Description: | XVIII, 185 S. |
| ISBN: | 0071362932 |
Staff View
MARC
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Record in the Search Index
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| author | D'Alessandro, David F. |
| author_facet | D'Alessandro, David F. |
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| bvnumber | BV026386044 |
| ctrlnum | (OCoLC)611037410 (DE-599)BVBBV026386044 |
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| id | DE-604.BV026386044 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:10:56Z |
| institution | BVB |
| isbn | 0071362932 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021963550 |
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| physical | XVIII, 185 S. |
| publishDate | 2001 |
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| publisher | McGraw-Hill |
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| spelling | D'Alessandro, David F. Verfasser aut Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro New York [u.a.] McGraw-Hill 2001 XVIII, 185 S. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-188 |
| spellingShingle | D'Alessandro, David F. Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_auth | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_exact_search | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_full | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_fullStr | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_full_unstemmed | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_short | Brand warfare |
| title_sort | brand warfare 10 rules for building the killer brand lessons for new and old economy players |
| title_sub | 10 rules for building the killer brand ; lessons for new and old economy players |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
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