Brand warfare: 10 rules for building the killer brand ; lessons for new and old economy players
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2001
|
| Schlagworte: | |
| Beschreibung: | XVIII, 185 S. |
| ISBN: | 0071362932 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026386044 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s2001 |||| 00||| eng d | ||
| 020 | |a 0071362932 |9 0-07-136293-2 | ||
| 035 | |a (OCoLC)611037410 | ||
| 035 | |a (DE-599)BVBBV026386044 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a D'Alessandro, David F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand warfare |b 10 rules for building the killer brand ; lessons for new and old economy players |c David F. D'Alessandro |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 2001 | |
| 300 | |a XVIII, 185 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021963550 | ||
Datensatz im Suchindex
| _version_ | 1804144902093668352 |
|---|---|
| any_adam_object | |
| author | D'Alessandro, David F. |
| author_facet | D'Alessandro, David F. |
| author_role | aut |
| author_sort | D'Alessandro, David F. |
| author_variant | d f d df dfd |
| building | Verbundindex |
| bvnumber | BV026386044 |
| ctrlnum | (OCoLC)611037410 (DE-599)BVBBV026386044 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00911nam a2200289 c 4500</leader><controlfield tag="001">BV026386044</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s2001 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071362932</subfield><subfield code="9">0-07-136293-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)611037410</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026386044</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">D'Alessandro, David F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand warfare</subfield><subfield code="b">10 rules for building the killer brand ; lessons for new and old economy players</subfield><subfield code="c">David F. D'Alessandro</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 185 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021963550</subfield></datafield></record></collection> |
| id | DE-604.BV026386044 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:10:56Z |
| institution | BVB |
| isbn | 0071362932 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021963550 |
| oclc_num | 611037410 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVIII, 185 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | D'Alessandro, David F. Verfasser aut Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro New York [u.a.] McGraw-Hill 2001 XVIII, 185 S. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-188 |
| spellingShingle | D'Alessandro, David F. Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_auth | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_exact_search | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players |
| title_full | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_fullStr | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_full_unstemmed | Brand warfare 10 rules for building the killer brand ; lessons for new and old economy players David F. D'Alessandro |
| title_short | Brand warfare |
| title_sort | brand warfare 10 rules for building the killer brand lessons for new and old economy players |
| title_sub | 10 rules for building the killer brand ; lessons for new and old economy players |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT dalessandrodavidf brandwarfare10rulesforbuildingthekillerbrandlessonsfornewandoldeconomyplayers |