APA (7th ed.) Citation

D'Alessandro, D. F. (2001). Brand warfare: 10 rules for building the killer brand ; lessons for new and old economy players. McGraw-Hill.

Chicago Style (17th ed.) Citation

D'Alessandro, David F. Brand Warfare: 10 Rules for Building the Killer Brand ; Lessons for New and Old Economy Players. New York [u.a.]: McGraw-Hill, 2001.

MLA (9th ed.) Citation

D'Alessandro, David F. Brand Warfare: 10 Rules for Building the Killer Brand ; Lessons for New and Old Economy Players. McGraw-Hill, 2001.