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Marketing theory: a student text

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Bibliographic Details
Other Authors:	Baker, Michael John 1935- (Editor)
Format:	Book
Language:	English
Published:	London Business Press, Thomson Learning 2000
Edition:	1. ed.
Subjects:	Marketingtheorie Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Physical Description:	VI, 314 S. graph. Darst.
ISBN:	1861525931

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MARC


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Record in the Search Index

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adam_text	IMAGE 1 EDITED BY MICHAEL J. BAKER MARKETING THEORY A STUDENT TEXT AUSTRALIA CANADA DENMARK * JAPAN * MEXICO * NEW ZEALAND * PHILIPPINESPUERTO RICO * SINGAPORE SOUTH AFRICA SPAIN * UNITED KINGDOM * UNITED STATES IMAGE 2 CONTENTS LIST OF CONTRIBUTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV PREFACE. . . . . . . . . . . . . . . . . . . . . . . . . . . . V 1 MARKETING - PHILOSOPHY OR FUNCTION?, MICHAEL J. BAKER 2 MARKETING THEORY, MICHAEL SAREN . 3 HISTORICAL RESEARCH IN MARKETING, D. G. BRIAN JONES . 4 THE ECONOMICS BASIS OF MARKETING, ROGER M. HEELER AND EDWARD K. CHUNG . . . . . . . . . . . . . . . . . . . . . 5 THE PSYCHO1OGICAL BASIS OFMARKETING, GORDON R. FOXALL . 6 THE SOCIO1OGICAL BASIS OF MARKETING, KJELL GRANHAUG 7 CULTURAL ASPECTS OF MARKETING, KAM-HON LEE. . . . . 8 CONSUMER BEHAVIOUR, R. W LAWSON . . . . . . . . . 9 RELATIONSHIPS AND NETWORKS, LARS-GUNNAR MATTSSON . 10 MARKETING STRATEGY, ROBIN WENSLEY .... 11 MARKET SEGMENTATION, YORAM (JERRY) WIND .. 12 POSITIONING, GRAHAM J. HOOLEY. . . . . . . . 13 THE MARKETING MIX, WALTER VAN WATERSCHOOT 14 MARKETING OF SERVICES, EVERT GUMMESSON . . 15 MARKETING ETHICS, N. CRAIG SMITH . 16 STRATEGIC MARKETING FOR NON-PROFIT ORGANIZATIONS, PHILIP KOTLER AND ALAN R. ANDREASEN . . . . . . . . . . . . . 17 POSTMODERN MARKETING, STEPHEN BROWN . . 18 THE FUTURE OF MARKETING, MICHAEL J. BAKER . 1 21 43 63 86 102 119 132 150 161 181 206 216 231 244 264 284 293
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spelling	Marketing theory a student text ed. by Michael J. Baker 1. ed. London Business Press, Thomson Learning 2000 VI, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingtheorie (DE-588)4168911-2 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketingtheorie (DE-588)4168911-2 s DE-188 Baker, Michael John 1935- (DE-588)128372443 edt SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021958362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing theory a student text Marketingtheorie (DE-588)4168911-2 gnd
subject_GND	(DE-588)4168911-2 (DE-588)4143413-4
title	Marketing theory a student text
title_auth	Marketing theory a student text
title_exact_search	Marketing theory a student text
title_full	Marketing theory a student text ed. by Michael J. Baker
title_fullStr	Marketing theory a student text ed. by Michael J. Baker
title_full_unstemmed	Marketing theory a student text ed. by Michael J. Baker
title_short	Marketing theory
title_sort	marketing theory a student text
title_sub	a student text
topic	Marketingtheorie (DE-588)4168911-2 gnd
topic_facet	Marketingtheorie Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021958362&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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