Verfügbarkeit: Marketing theory

Marketing theory: a student text

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Bibliographische Detailangaben
Weitere Verfasser:	Baker, Michael John 1935- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London Business Press, Thomson Learning 2000
Ausgabe:	1. ed.
Schlagworte:	Marketingtheorie Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VI, 314 S. graph. Darst.
ISBN:	1861525931

Internformat

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Datensatz im Suchindex

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adam_text	IMAGE 1 EDITED BY MICHAEL J. BAKER MARKETING THEORY A STUDENT TEXT AUSTRALIA CANADA DENMARK * JAPAN * MEXICO * NEW ZEALAND * PHILIPPINESPUERTO RICO * SINGAPORE SOUTH AFRICA SPAIN * UNITED KINGDOM * UNITED STATES IMAGE 2 CONTENTS LIST OF CONTRIBUTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV PREFACE. . . . . . . . . . . . . . . . . . . . . . . . . . . . V 1 MARKETING - PHILOSOPHY OR FUNCTION?, MICHAEL J. BAKER 2 MARKETING THEORY, MICHAEL SAREN . 3 HISTORICAL RESEARCH IN MARKETING, D. G. BRIAN JONES . 4 THE ECONOMICS BASIS OF MARKETING, ROGER M. HEELER AND EDWARD K. CHUNG . . . . . . . . . . . . . . . . . . . . . 5 THE PSYCHO1OGICAL BASIS OFMARKETING, GORDON R. FOXALL . 6 THE SOCIO1OGICAL BASIS OF MARKETING, KJELL GRANHAUG 7 CULTURAL ASPECTS OF MARKETING, KAM-HON LEE. . . . . 8 CONSUMER BEHAVIOUR, R. W LAWSON . . . . . . . . . 9 RELATIONSHIPS AND NETWORKS, LARS-GUNNAR MATTSSON . 10 MARKETING STRATEGY, ROBIN WENSLEY .... 11 MARKET SEGMENTATION, YORAM (JERRY) WIND .. 12 POSITIONING, GRAHAM J. HOOLEY. . . . . . . . 13 THE MARKETING MIX, WALTER VAN WATERSCHOOT 14 MARKETING OF SERVICES, EVERT GUMMESSON . . 15 MARKETING ETHICS, N. CRAIG SMITH . 16 STRATEGIC MARKETING FOR NON-PROFIT ORGANIZATIONS, PHILIP KOTLER AND ALAN R. ANDREASEN . . . . . . . . . . . . . 17 POSTMODERN MARKETING, STEPHEN BROWN . . 18 THE FUTURE OF MARKETING, MICHAEL J. BAKER . 1 21 43 63 86 102 119 132 150 161 181 206 216 231 244 264 284 293
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spellingShingle	Marketing theory a student text Marketingtheorie (DE-588)4168911-2 gnd
subject_GND	(DE-588)4168911-2 (DE-588)4143413-4
title	Marketing theory a student text
title_auth	Marketing theory a student text
title_exact_search	Marketing theory a student text
title_full	Marketing theory a student text ed. by Michael J. Baker
title_fullStr	Marketing theory a student text ed. by Michael J. Baker
title_full_unstemmed	Marketing theory a student text ed. by Michael J. Baker
title_short	Marketing theory
title_sort	marketing theory a student text
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topic	Marketingtheorie (DE-588)4168911-2 gnd
topic_facet	Marketingtheorie Aufsatzsammlung
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