APA-Zitierstil (7. Ausg.)

Baker, M. J. (2000). Marketing theory: A student text (1. ed.). Business Press, Thomson Learning.

Chicago-Zitierstil (17. Ausg.)

Baker, Michael John. Marketing Theory: A Student Text. 1. ed. London: Business Press, Thomson Learning, 2000.

MLA-Zitierstil (9. Ausg.)

Baker, Michael John. Marketing Theory: A Student Text. 1. ed. Business Press, Thomson Learning, 2000.