Verfügbarkeit: Emotional branding

Emotional branding: the new paradigm for connecting brands to people

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Bibliographische Detailangaben
1. Verfasser:	Gobé, Marc (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford Windsor 2001
Schlagworte:	Markenartikel Gefühl Emotionale Produktdifferenzierung Verbraucher Verbraucherverhalten Markenpolitik Motivationspsychologie Marktpsychologie
Beschreibung:	XXXII, 319 S. Ill., graph. Darst
ISBN:	1874111502

Internformat

MARC


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Datensatz im Suchindex

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spelling	Gobé, Marc Verfasser aut Emotional branding the new paradigm for connecting brands to people by Marc Gobé Oxford Windsor 2001 XXXII, 319 S. Ill., graph. Darst txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Emotionale Produktdifferenzierung (DE-588)4410248-3 s Markenartikel (DE-588)4037584-5 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Motivationspsychologie (DE-588)4075001-2 s 1\p DE-604 Verbraucher (DE-588)4062632-5 s Marktpsychologie (DE-588)4140888-3 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Gobé, Marc Emotional branding the new paradigm for connecting brands to people Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd
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title	Emotional branding the new paradigm for connecting brands to people
title_auth	Emotional branding the new paradigm for connecting brands to people
title_exact_search	Emotional branding the new paradigm for connecting brands to people
title_full	Emotional branding the new paradigm for connecting brands to people by Marc Gobé
title_fullStr	Emotional branding the new paradigm for connecting brands to people by Marc Gobé
title_full_unstemmed	Emotional branding the new paradigm for connecting brands to people by Marc Gobé
title_short	Emotional branding
title_sort	emotional branding the new paradigm for connecting brands to people
title_sub	the new paradigm for connecting brands to people
topic	Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucher (DE-588)4062632-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd
topic_facet	Markenartikel Gefühl Emotionale Produktdifferenzierung Verbraucher Verbraucherverhalten Markenpolitik Motivationspsychologie Marktpsychologie
work_keys_str_mv	AT gobemarc emotionalbrandingthenewparadigmforconnectingbrandstopeople

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