Internformat
MARC
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| 001 | BV026373928 | ||
| 003 | DE-604 | ||
| 005 | 20110503 | ||
| 007 | t | ||
| 008 | 110326s1989 ad|| |||| 00||| eng d | ||
| 020 | |a 0256073864 |9 0-256-07386-4 | ||
| 035 | |a (OCoLC)918143780 | ||
| 035 | |a (DE-599)BVBBV026373928 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |c E. Jerome McCarthy ; Stanley J. Shapiro ; Willaim D. Perreault |
| 250 | |a 5. Canadian ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1989 | |
| 300 | |a XX, 808 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shapiro, Stanley J. |e Verfasser |4 aut | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021953055 | ||
Datensatz im Suchindex
| _version_ | 1804144887672602624 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Shapiro, Stanley J. Perreault, William D. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Shapiro, Stanley J. Perreault, William D. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
| author_variant | e j m ej ejm s j s sj sjs w d p wd wdp |
| building | Verbundindex |
| bvnumber | BV026373928 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)918143780 (DE-599)BVBBV026373928 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. Canadian ed. |
| format | Book |
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| id | DE-604.BV026373928 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:42Z |
| institution | BVB |
| isbn | 0256073864 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021953055 |
| oclc_num | 918143780 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XX, 808 S. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Irwin |
| record_format | marc |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach E. Jerome McCarthy ; Stanley J. Shapiro ; Willaim D. Perreault 5. Canadian ed. Homewood, Ill. [u.a.] Irwin 1989 XX, 808 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Shapiro, Stanley J. Verfasser aut Perreault, William D. Verfasser aut |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Shapiro, Stanley J. Perreault, William D. Basic marketing a managerial approach Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach E. Jerome McCarthy ; Stanley J. Shapiro ; Willaim D. Perreault |
| title_fullStr | Basic marketing a managerial approach E. Jerome McCarthy ; Stanley J. Shapiro ; Willaim D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach E. Jerome McCarthy ; Stanley J. Shapiro ; Willaim D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach AT shapirostanleyj basicmarketingamanagerialapproach AT perreaultwilliamd basicmarketingamanagerialapproach |