Marketing strategy and competitive positioning:
Gespeichert in:
| Vorheriger Titel: | Hooley, Graham J. Competitive positioning |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Prentice Hall
1998
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 482 S. graph. Darst. |
| ISBN: | 0133712532 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026349409 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1998 d||| |||| 00||| eng d | ||
| 020 | |a 0133712532 |9 0-13-371253-2 | ||
| 035 | |a (OCoLC)845029414 | ||
| 035 | |a (DE-599)BVBBV026349409 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Hooley, Graham J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and competitive positioning |c Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Prentice Hall |c 1998 | |
| 300 | |a XIII, 482 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | 1 | |a Positionierung |g Marketing |0 (DE-588)4503311-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Saunders, John A. |e Verfasser |4 aut | |
| 700 | 1 | |a Piercy, Nigel |e Verfasser |4 aut | |
| 780 | 0 | 0 | |i 1. Aufl. u.d.T. |a Hooley, Graham J. |t Competitive positioning |w (DE-604)BV023806030 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021931238 | ||
Datensatz im Suchindex
| _version_ | 1804144857572179968 |
|---|---|
| any_adam_object | |
| author | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
| author_facet | Hooley, Graham J. Saunders, John A. Piercy, Nigel |
| author_role | aut aut aut |
| author_sort | Hooley, Graham J. |
| author_variant | g j h gj gjh j a s ja jas n p np |
| building | Verbundindex |
| bvnumber | BV026349409 |
| ctrlnum | (OCoLC)845029414 (DE-599)BVBBV026349409 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026349409 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:13Z |
| institution | BVB |
| isbn | 0133712532 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021931238 |
| oclc_num | 845029414 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 482 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser aut Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy 2. ed. London [u.a.] Prentice Hall 1998 XIII, 482 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Saunders, John A. Verfasser aut Piercy, Nigel Verfasser aut 1. Aufl. u.d.T. Hooley, Graham J. Competitive positioning (DE-604)BV023806030 |
| spellingShingle | Hooley, Graham J. Saunders, John A. Piercy, Nigel Marketing strategy and competitive positioning Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4503311-0 (DE-588)4120697-6 |
| title | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy and competitive positioning |
| title_exact_search | Marketing strategy and competitive positioning |
| title_full | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_fullStr | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_full_unstemmed | Marketing strategy and competitive positioning Graham J. Hooley ; John A. Saunders ; Nigel F. Piercy |
| title_old | Hooley, Graham J. Competitive positioning |
| title_short | Marketing strategy and competitive positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Positionierung Marketing (DE-588)4503311-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Positionierung Marketing Marketingstrategie |
| work_keys_str_mv | AT hooleygrahamj marketingstrategyandcompetitivepositioning AT saundersjohna marketingstrategyandcompetitivepositioning AT piercynigel marketingstrategyandcompetitivepositioning |