Value added public relations: the secret weapon of integrated marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1998
|
| Schlagworte: | |
| Beschreibung: | XIII, 314 S. Ill. |
| ISBN: | 0844234117 0844234125 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026348011 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1998 a||| |||| 00||| eng d | ||
| 020 | |a 0844234117 |9 0-8442-3411-7 | ||
| 020 | |a 0844234125 |9 0-8442-3412-5 | ||
| 035 | |a (OCoLC)613233526 | ||
| 035 | |a (DE-599)BVBBV026348011 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Harris, Thomas L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Value added public relations |b the secret weapon of integrated marketing |c Thomas L. Harris |
| 246 | 1 | 0 | |a Value-added |
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1998 | |
| 300 | |a XIII, 314 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 1 | |5 DE-188 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021929987 | ||
Datensatz im Suchindex
| _version_ | 1804144855843078144 |
|---|---|
| any_adam_object | |
| author | Harris, Thomas L. |
| author_facet | Harris, Thomas L. |
| author_role | aut |
| author_sort | Harris, Thomas L. |
| author_variant | t l h tl tlh |
| building | Verbundindex |
| bvnumber | BV026348011 |
| ctrlnum | (OCoLC)613233526 (DE-599)BVBBV026348011 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01338nam a2200397 c 4500</leader><controlfield tag="001">BV026348011</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1998 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0844234117</subfield><subfield code="9">0-8442-3411-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0844234125</subfield><subfield code="9">0-8442-3412-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)613233526</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026348011</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Harris, Thomas L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Value added public relations</subfield><subfield code="b">the secret weapon of integrated marketing</subfield><subfield code="c">Thomas L. Harris</subfield></datafield><datafield tag="246" ind1="1" ind2="0"><subfield code="a">Value-added</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lincolnwood, Ill.</subfield><subfield code="b">NTC Business Books</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 314 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021929987</subfield></datafield></record></collection> |
| id | DE-604.BV026348011 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:10:12Z |
| institution | BVB |
| isbn | 0844234117 0844234125 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021929987 |
| oclc_num | 613233526 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIII, 314 S. Ill. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Harris, Thomas L. Verfasser aut Value added public relations the secret weapon of integrated marketing Thomas L. Harris Value-added Lincolnwood, Ill. NTC Business Books 1998 XIII, 314 S. Ill. txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-188 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s |
| spellingShingle | Harris, Thomas L. Value added public relations the secret weapon of integrated marketing Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4043188-5 (DE-588)4061963-1 (DE-588)4037589-4 |
| title | Value added public relations the secret weapon of integrated marketing |
| title_alt | Value-added |
| title_auth | Value added public relations the secret weapon of integrated marketing |
| title_exact_search | Value added public relations the secret weapon of integrated marketing |
| title_full | Value added public relations the secret weapon of integrated marketing Thomas L. Harris |
| title_fullStr | Value added public relations the secret weapon of integrated marketing Thomas L. Harris |
| title_full_unstemmed | Value added public relations the secret weapon of integrated marketing Thomas L. Harris |
| title_short | Value added public relations |
| title_sort | value added public relations the secret weapon of integrated marketing |
| title_sub | the secret weapon of integrated marketing |
| topic | Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Öffentlichkeitsarbeit Unternehmen Marketing |
| work_keys_str_mv | AT harristhomasl valueaddedpublicrelationsthesecretweaponofintegratedmarketing AT harristhomasl valueadded |