New marketing strategies: evolving flexible processes to fit market circumstance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 199 S. graph. Darst. |
| ISBN: | 0761962018 0761962026 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804144847851880448 |
|---|---|
| adam_text | Contents
Preface vi
1 Marketing - an Evolving Philosophy 1
2 Internal Competences 17
3 The External Environment 32
4 Strategy and Positioning 47
5 Selecting Strategies and Constructing Plans 65
6 Buyer Behaviour 83
7 Business-to-Business and Institutional Marketing 98
8 Service Marketing 115
9 New Product and Innovation Management 131
10 Flexi-Promotion 148
11 Flexi-Pricing and Distribution 165
12 From International to Borderless World Marketing 181
Index 197
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| isbn | 0761962018 0761962026 |
| language | English |
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| spelling | Chaston, Ian Verfasser aut New marketing strategies evolving flexible processes to fit market circumstance Ian Chaston London [u.a.] Sage 1999 VII, 199 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021924270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Chaston, Ian New marketing strategies evolving flexible processes to fit market circumstance Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | New marketing strategies evolving flexible processes to fit market circumstance |
| title_auth | New marketing strategies evolving flexible processes to fit market circumstance |
| title_exact_search | New marketing strategies evolving flexible processes to fit market circumstance |
| title_full | New marketing strategies evolving flexible processes to fit market circumstance Ian Chaston |
| title_fullStr | New marketing strategies evolving flexible processes to fit market circumstance Ian Chaston |
| title_full_unstemmed | New marketing strategies evolving flexible processes to fit market circumstance Ian Chaston |
| title_short | New marketing strategies |
| title_sort | new marketing strategies evolving flexible processes to fit market circumstance |
| title_sub | evolving flexible processes to fit market circumstance |
| topic | Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketingstrategie |
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