Marketing management and strategy: a reader
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1988
|
| Subjects: | |
| Physical Description: | X, 406 S. |
Staff View
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Record in the Search Index
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| title | Marketing management and strategy a reader |
| title_auth | Marketing management and strategy a reader |
| title_exact_search | Marketing management and strategy a reader |
| title_full | Marketing management and strategy a reader ed. by Philip Kotler ... |
| title_fullStr | Marketing management and strategy a reader ed. by Philip Kotler ... |
| title_full_unstemmed | Marketing management and strategy a reader ed. by Philip Kotler ... |
| title_short | Marketing management and strategy |
| title_sort | marketing management and strategy a reader |
| title_sub | a reader |
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