Introduction to marketing, advertising and public relations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Macmillan
1983
|
| Ausgabe: | Repr. |
| Schriftenreihe: | Macmillan international college editions
|
| Schlagworte: | |
| Beschreibung: | 290 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026314628 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326r1983uuuu |||| 00||| eng d | ||
| 035 | |a (OCoLC)257128536 | ||
| 035 | |a (DE-599)BVBBV026314628 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Jefkins, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing, advertising and public relations |c Frank Jefkins |
| 250 | |a Repr. | ||
| 264 | 1 | |a London [u.a.] |b Macmillan |c 1983 | |
| 300 | |a 290 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Macmillan international college editions | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021897310 | ||
Datensatz im Suchindex
| _version_ | 1804144811877335040 |
|---|---|
| any_adam_object | |
| author | Jefkins, Frank |
| author_facet | Jefkins, Frank |
| author_role | aut |
| author_sort | Jefkins, Frank |
| author_variant | f j fj |
| building | Verbundindex |
| bvnumber | BV026314628 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)257128536 (DE-599)BVBBV026314628 |
| discipline | Wirtschaftswissenschaften |
| edition | Repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01206nam a2200385 c 4500</leader><controlfield tag="001">BV026314628</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326r1983uuuu |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)257128536</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026314628</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jefkins, Frank</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Introduction to marketing, advertising and public relations</subfield><subfield code="c">Frank Jefkins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Macmillan</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">290 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Macmillan international college editions</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021897310</subfield></datafield></record></collection> |
| id | DE-604.BV026314628 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:09:30Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021897310 |
| oclc_num | 257128536 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 290 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Macmillan |
| record_format | marc |
| series2 | Macmillan international college editions |
| spelling | Jefkins, Frank Verfasser aut Introduction to marketing, advertising and public relations Frank Jefkins Repr. London [u.a.] Macmillan 1983 290 S. txt rdacontent n rdamedia nc rdacarrier Macmillan international college editions Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Werbung (DE-588)4065541-6 s Marketing (DE-588)4037589-4 s |
| spellingShingle | Jefkins, Frank Introduction to marketing, advertising and public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)4065541-6 |
| title | Introduction to marketing, advertising and public relations |
| title_auth | Introduction to marketing, advertising and public relations |
| title_exact_search | Introduction to marketing, advertising and public relations |
| title_full | Introduction to marketing, advertising and public relations Frank Jefkins |
| title_fullStr | Introduction to marketing, advertising and public relations Frank Jefkins |
| title_full_unstemmed | Introduction to marketing, advertising and public relations Frank Jefkins |
| title_short | Introduction to marketing, advertising and public relations |
| title_sort | introduction to marketing advertising and public relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Marketing Werbung |
| work_keys_str_mv | AT jefkinsfrank introductiontomarketingadvertisingandpublicrelations |