Competitive marketing strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Needham Heights, Ma.
Simon & Schuster
1992
|
| Series: | The Prentice-Hall series in marketing
|
| Subjects: | |
| Physical Description: | XVII, 491 S. graph. Darst. |
| ISBN: | 0536588295 |
Staff View
MARC
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Record in the Search Index
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| author | Czepiel, John A. |
| author_facet | Czepiel, John A. |
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| author_sort | Czepiel, John A. |
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| building | Verbundindex |
| bvnumber | BV026199023 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)917593996 (DE-599)BVBBV026199023 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV026199023 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:07:06Z |
| institution | BVB |
| isbn | 0536588295 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021781898 |
| oclc_num | 917593996 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVII, 491 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Simon & Schuster |
| record_format | marc |
| series2 | The Prentice-Hall series in marketing |
| spelling | Czepiel, John A. Verfasser aut Competitive marketing strategy John A. Czepiel Needham Heights, Ma. Simon & Schuster 1992 XVII, 491 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice-Hall series in marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Wettbewerbsvorteil (DE-588)4219652-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Czepiel, John A. Competitive marketing strategy Marketingmanagement (DE-588)4168907-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4219652-8 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4200234-5 |
| title | Competitive marketing strategy |
| title_auth | Competitive marketing strategy |
| title_exact_search | Competitive marketing strategy |
| title_full | Competitive marketing strategy John A. Czepiel |
| title_fullStr | Competitive marketing strategy John A. Czepiel |
| title_full_unstemmed | Competitive marketing strategy John A. Czepiel |
| title_short | Competitive marketing strategy |
| title_sort | competitive marketing strategy |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Marketingmanagement Wettbewerbsvorteil Marketing Strategisches Management Wettbewerbsstrategie |
| work_keys_str_mv | AT czepieljohna competitivemarketingstrategy |