Tutorial to accompany Marketing engineering: computer-assisted marketing analysis and planning
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Reading, Mass. <<[u.a.]>>
Addison-Wesley
1998
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| Subjects: | |
| Physical Description: | 360 S. Ill., graph. Darst. + CD-ROM (12 cm) |
| ISBN: | 0321001958 |
Staff View
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| publishDate | 1998 |
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| spelling | Lilien, Gary L. Verfasser aut Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. <<[u.a.]>> Addison-Wesley 1998 360 S. Ill., graph. Darst. + CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-188 Rangaswamy, Arvind Sonstige oth Rangaswamy, Arvind aut Marketing engineering Lilien, Gary L. aut Marketing engineering |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Lilien, Gary L. Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 (DE-588)4143389-0 |
| title | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_alt | Marketing engineering |
| title_auth | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Tutorial to accompany Marketing engineering |
| title_sort | tutorial to accompany marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing Computerunterstütztes Verfahren Aufgabensammlung |
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