Tutorial to accompany Marketing engineering: computer-assisted marketing analysis and planning
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Reading, Mass. <<[u.a.]>>
Addison-Wesley
1998
|
| Schlagworte: | |
| Beschreibung: | 360 S. Ill., graph. Darst. + CD-ROM (12 cm) |
| ISBN: | 0321001958 |
Internformat
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| 100 | 1 | |a Lilien, Gary L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Tutorial to accompany Marketing engineering |b computer-assisted marketing analysis and planning |c Gary L. Lilien ; Arvind Rangaswamy |
| 264 | 1 | |a Reading, Mass. <<[u.a.]>> |b Addison-Wesley |c 1998 | |
| 300 | |a 360 S. |b Ill., graph. Darst. + CD-ROM (12 cm) | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Rangaswamy, Arvind |e Sonstige |4 oth | |
| 700 | 1 | 2 | |a Rangaswamy, Arvind |4 aut |t Marketing engineering |
| 700 | 1 | 2 | |a Lilien, Gary L. |4 aut |t Marketing engineering |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021776011 | ||
Datensatz im Suchindex
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| author | Lilien, Gary L. Rangaswamy, Arvind Lilien, Gary L. |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind Lilien, Gary L. |
| author_role | aut aut aut |
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| indexdate | 2024-07-09T23:06:58Z |
| institution | BVB |
| isbn | 0321001958 |
| language | Undetermined |
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| publishDate | 1998 |
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| publisher | Addison-Wesley |
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| spelling | Lilien, Gary L. Verfasser aut Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. <<[u.a.]>> Addison-Wesley 1998 360 S. Ill., graph. Darst. + CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s DE-188 Rangaswamy, Arvind Sonstige oth Rangaswamy, Arvind aut Marketing engineering Lilien, Gary L. aut Marketing engineering |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Lilien, Gary L. Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139030-1 (DE-588)4143389-0 |
| title | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_alt | Marketing engineering |
| title_auth | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Tutorial to accompany Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Tutorial to accompany Marketing engineering |
| title_sort | tutorial to accompany marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Marketing (DE-588)4037589-4 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Marketing Computerunterstütztes Verfahren Aufgabensammlung |
| work_keys_str_mv | AT liliengaryl tutorialtoaccompanymarketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind tutorialtoaccompanymarketingengineeringcomputerassistedmarketinganalysisandplanning |