Radio, TV, and cable programming:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ames
Iowa State Univ. Press
1994
|
| Ausgabe: | 2. ed. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 456 S. |
| ISBN: | 0813803438 |
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| 100 | 1 | |a Howard, Herbert H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Radio, TV, and cable programming |c Herbert H. Howard ; Michael S. Kievman ; Barbara A. Moore |
| 250 | |a 2. ed. | ||
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| 700 | 1 | |a Kievman, Michael S. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804144641976565760 |
|---|---|
| adam_text | Radio,
TV,
A N D
Cable
Programming
SECONDEDITION
Herbert H Howard
Michael S Kievman
Barbara A Moore
Iowa State University Press / Ames
CONTENTS
Preface vii
Michael S Kievman ix
1 An Introduction to Radio, TV, and Cable Programming 3
2 Broadcast Programming: A Historical Perspective 35
3 The Role of Regulation in Programming 107
4 Managing the Program Department 144
5 Broadcasting s All-Important Audience 176
6 Program Planning: Appeals and Structure 217
7 Commercial Television Programming 249
8 Programming the Commercial Radio Station 282
9 Programming the Public Broadcast Station 325
1 0 Cable Programming 363
1 1 Program Criticism 390
1 2 The Future of Broadcast Programming 423
Index 445
|
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| edition | 2. ed. |
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| institution | BVB |
| isbn | 0813803438 |
| language | English |
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| spelling | Howard, Herbert H. Verfasser aut Radio, TV, and cable programming Herbert H. Howard ; Michael S. Kievman ; Barbara A. Moore 2. ed. Ames Iowa State Univ. Press 1994 X, 456 S. txt rdacontent n rdamedia nc rdacarrier Kievman, Michael S. Sonstige oth Moore, Barbara A. Sonstige oth HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021769785&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Howard, Herbert H. Radio, TV, and cable programming |
| title | Radio, TV, and cable programming |
| title_auth | Radio, TV, and cable programming |
| title_exact_search | Radio, TV, and cable programming |
| title_full | Radio, TV, and cable programming Herbert H. Howard ; Michael S. Kievman ; Barbara A. Moore |
| title_fullStr | Radio, TV, and cable programming Herbert H. Howard ; Michael S. Kievman ; Barbara A. Moore |
| title_full_unstemmed | Radio, TV, and cable programming Herbert H. Howard ; Michael S. Kievman ; Barbara A. Moore |
| title_short | Radio, TV, and cable programming |
| title_sort | radio tv and cable programming |
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