Building cyberstores: installation, transaction processing, and management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York <<[u.a.]>>
McGraw Hill
1997
|
| Schriftenreihe: | Computing McGraw-Hill
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 522 S. Ill., zahlr. graph. Darst. + 1 CD-R0M |
| ISBN: | 0079130909 |
Internformat
MARC
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| 100 | 1 | |a Nemzow, Martin A. W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Building cyberstores |b installation, transaction processing, and management |c Martin Nemzow |
| 264 | 1 | |a New York <<[u.a.]>> |b McGraw Hill |c 1997 | |
| 300 | |a XIII, 522 S. |b Ill., zahlr. graph. Darst. + 1 CD-R0M | ||
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Datensatz im Suchindex
| _version_ | 1804144629785821184 |
|---|---|
| adam_text | Contents
Preface xi
Chapter 1. Overview 1
Introduction 1
Purpose of book 3
Intended audience 6
Book content 7
Structure of book 8
Contents of CD-ROM 10
Contents of the Book s Information Home Page 10
Chapter 2. HTML and Database integration 11
Introduction 11
Marketing 19
Site Strategy 25
Demographics 27
Promotion 28
Design 36
Page Strategy 42
Deadly Design Sins 44
Web Design Sources 58
Organization and Structure 64
Site Search and Indexes 68
Information for Navigation 80
Internationalization 83
Competitive Intelligence 86
Java, VBScript, JavaScript, ActiveX, and Add-ins 89
Hit Counters 90
Audited Statistics 96
Scripts 1°3
Graphics 107
Color Palette 108
GIF Formats 11°
Imade Animation 115
vi Contents
Image Maps 122
Virtual Reality 132
Streaming Video and Motion 136
Video Phone Connectivity and Multimedia 137
Graphic Libraries 138
Capturing Graphics 141
Getting Pictures 148
Background Colors and Textures 150
Background Tiling 152
Do-it-Yourself Backgrounds 154
Image Quality 155
Sounds 158
E-Mail Enablement 159
Database Integration 161
Notes Integration 161
Conclusion 165
Chapter 3. Platform Shoes 167
Introduction 167
Internet Plumbing 169
Tie-lines 174
Authentication and Passwords 177
Domain Name Services 179
Client Browser Platform 187
Client-Side Browser Platforms 189
Development Platforms 190
Host WWW Site 196
Causes for Poor Web Service Performance 199
Local WWW Site 201
Platform Issues 201
Platform Choices 202
Local to Host Process 207
Web Servers Versus Commerce Servers 212
Site Development Platform Effects 212
Conclusion 213
Chapter 4. Service Implementation 215
Introduction 215
Budgeting Site Development 215
Planning 217
Domain Registration 225
Legal Limitations 22°
Ownership of Site and Materials ~r
Reuse of Preexisting Content jjf
Malice, Libel, Defamation, and Opinions
HTML Design (Layout) Issues |j?
Document-to-HTML Conversion ,*
Data-to-HTML Conversion ??1
Help-to-HTML Conversion
Contents vii
Link Etiquette 261
Site and Link Validation 265
Security 271
Cookies Security Breaches 289
Website Security 292
Security Windows and Techniques 293
Internet Lacks Security 295
Threats to the Website 296
External Access 307
Hierarchy of Access 313
Fallback Countermeasures 314
Website Backup 315
Encryption Certificates 316
Site Content Protection 321
Notes Conversion and Web-Enablement 326
Database Integration 326
The Query and Display Interface 336
Web Application Enablement 353
Database Performance 361
Web Help 362
Graphical Integration 367
Electronic Commerce 368
Credit and Checks 370
Electronic Data Interchange (EDI) 370
E-Cash 375
Credit Cards 377
Merchant Credit/Debit Services 379
Secure Internet Transactions 385
Electronic Commerce Foundations 386
Financial Accounting Integration 386
Electronic Software Distribution 387
Fulfillment 395
Website Performance Optimization 400
Network Performance 401
Host Performance 402
Transmission Connection Speeds 402
Database Query Performance 403
Robot Exclusion 404
Conclusion 405
Chapter 5. Case Studies 407
Introduction 407
Small Business Informational Site 407
Manufacturer-Direct Commerce 408
Institutional Wholesale 409
Web Mall 414
Activision Games On-Line 418
Travelocity 419
Yamaha Riva 423
Razorfish Agency 429
L.L. Bean 434
viii Contents
Lands End 437
Pacific Coast 449
PayChex 454
Florida Division of Elections 457
Other Transactional Sites 458
The Site Makeover 463
Conclusion 473
Chapter 6. The Companion CD-ROM 475
Introduction 475
Contents of CD-ROM 475
Hypertext Book 476
Product Database 477
Audit 480
CGI 481
Demos 481
Design 481
Hitcount 482
InterNIC 483
Media 484
Security 484
SET 484
Tools 485
VBScript 486
Conclusion 486
Sources 487
Glossary 489
Index 511
|
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| id | DE-604.BV026175040 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:06:36Z |
| institution | BVB |
| isbn | 0079130909 |
| language | Undetermined |
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| physical | XIII, 522 S. Ill., zahlr. graph. Darst. + 1 CD-R0M |
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| spelling | Nemzow, Martin A. W. Verfasser aut Building cyberstores installation, transaction processing, and management Martin Nemzow New York <<[u.a.]>> McGraw Hill 1997 XIII, 522 S. Ill., zahlr. graph. Darst. + 1 CD-R0M txt rdacontent n rdamedia nc rdacarrier Computing McGraw-Hill HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021760127&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nemzow, Martin A. W. Building cyberstores installation, transaction processing, and management |
| title | Building cyberstores installation, transaction processing, and management |
| title_auth | Building cyberstores installation, transaction processing, and management |
| title_exact_search | Building cyberstores installation, transaction processing, and management |
| title_full | Building cyberstores installation, transaction processing, and management Martin Nemzow |
| title_fullStr | Building cyberstores installation, transaction processing, and management Martin Nemzow |
| title_full_unstemmed | Building cyberstores installation, transaction processing, and management Martin Nemzow |
| title_short | Building cyberstores |
| title_sort | building cyberstores installation transaction processing and management |
| title_sub | installation, transaction processing, and management |
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