Gerontographics: life-stage segmentation for marketing strategy development
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Westport, Conn. <<[u.a.]>>
Quorum Books
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 172 S. |
| ISBN: | 1567200621 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026169102 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1996 |||| 00||| und d | ||
| 020 | |a 1567200621 |9 1-56720-062-1 | ||
| 035 | |a (OCoLC)247329602 | ||
| 035 | |a (DE-599)BVBBV026169102 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-188 | ||
| 100 | 1 | |a Moschis, George P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Gerontographics |b life-stage segmentation for marketing strategy development |c George P. Moschis |
| 264 | 1 | |a Westport, Conn. <<[u.a.]>> |b Quorum Books |c 1996 | |
| 300 | |a XVI, 172 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Altersunterschied |0 (DE-588)4001478-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Altersunterschied |0 (DE-588)4001478-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021754757&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021754757 | ||
Datensatz im Suchindex
| _version_ | 1804144622591541248 |
|---|---|
| adam_text | Contents
Figures and Tables ix
Preface xiii
1. Introduction 1
The Mature Consumer Market 2
Market Segmentation 12
Purpose 14
References 14
2. Theoretical Foundations of the Life-Stage Model 15
Conceptions of Aging 16
Theories of Aging 17
Multitheoretical Models 28
Summary and Implications for Developing a Comprehensive
Life-Stage Model 37
References 38
3. The Segmentation Model 45
Previous Segmentation Attempts 46
Gerontographics 54
Development of the Life-Stage Model 55
Product/Service-Specific Responses 63
References 65
4. Older Consumer Behavior: Products 67
Food, Food Stores, and Restaurants 68
Apparel and Footwear 73
viii Contents
Pharmaceutical Products 77
Housing Preferences 84
5. Older Consumer Behavior: Services 91
Mass Media Use 91
Travel and Leisure Services 94
Financial Services 99
High-Tech Products and Telecommunication Services 109
Health-Care Products and Services 113
Insurance Services 119
6. Summary and Implications for Marketing Strategy 127
Marketing Strategies for Manufacturers of Food Products,
Food Stores, and Restaurants 128
Marketing Strategies for Apparel and Footwear 129
Marketing Strategies for Pharmaceutical Products 130
Marketing Strategies for Housing 131
Marketing Strategies for Travel and Leisure Services 133
Marketing Strategies for Financial Services 134
Marketing Strategies for High-Tech Products and Services 137
Marketing Strategies for Health-Care Products and Services 138
Marketing Strategies for Insurance Services 139
7. Potential Applications and Usefulness 141
Linking Life Stages to Other Databases 141
Linking Life Stages to Products and Services 143
Identifying Present and Prospective Customers 146
Developing Marketing Strategy 148
Appendix A. Definitions, Measures, and Explanations of Aging 151
Appendix B. Profiles of Life-Stage Groups 153
Healthy Hermits 153
Ailing Outgoers 158
Frail Recluses 160
Healthy Indulgers 163
Summary Profiles of Life-Stage Groups 165
Selected Bibliography 167
Index 169
Figures and Tables
FIGURES
1.1 Population: 2050 6
3.1 Life-Stage Segments of the Mature Market 60
TABLES
1.1 Growth of the Older Population 4
4.1 Past and Present Preferences for Food Products 68
4.2 Reasons for Choosing Specific Brands of Foods and
Alcoholic Beverages 69
4.3 Reasons for Patronizing Specific Food and Grocery Stores 71
4.4 Reasons for Patronizing Specific Restaurants 73
4.5 Purchase of Apparel and Footwear Products 74
4.6 Reasons for Choosing Specific Brands of Clothes and Shoes 75
4.7 Reasons for Patronizing Department Stores 77
4.8 Reasons Considered Before Buying Clothes and Shoes by
Phone or Through the Mail 78
4.9 Purchase and Consumption of Pharmaceutical Products 79
4.10 Reasons for Choosing Specific Brands of Drugs and Health
Aids 80
x Figures and Tables
4.11 Reasons for Patronizing Specific Drug Stores/Pharmacies 81
4.12 Purchase of Pharmaceutical Products 82
4.13 Direct Buying and Payment for Pharmaceutical Products 83
4.14 Housing Preferences 85
4.15 Reasons for Moving into Various Types of Housing
Facilities 86
4.16 Reasons for Choosing a Specific Home 88
5.1 Consumption of Mass Media-Related Products and Services 92
5.2 Magazine Readership 93
5.3 Preferences for Travel and Leisure Services, Sources of
Information, and Purchasing Methods 95
5.4 Reasons for Patronizing Airlines/Cruise Lines 96
5.5 Reasons for Patronizing Hotels/Motels 97
5.6 Preferences for Methods of Payment for Airline Tickets,
Hotel/Motel Accommodations, and Meals at Restaurants 98
5.7 Preferences for Financial Services and Use of Credit Cards 99
5.8 Purchasing Methods and Sources of Information for
Financial Services 101
5.9 Institutional-Patronage Preferences for Select Financial
Services 102
5.10 Reasons for Patronizing Financial Institutions 106
5.11 Preferences for Using Various Types of Investments to Pay
Post-Retirement Expenses 107
5.12 Preferences for Methods of Getting Cash from Home Equity 109
5.13 Purchase and Consumption of High-Tech Products and
Telecommunication Services 110
5.14 Preferences for Sources of Information and Payment
Methods 112
5.15 Preferences for Methods of Purchasing Electronic Products 113
5.16 Purchase and Consumption of Health-Care Products and
Services 114
5.17 Reasons for Patronizing Specific Hospitals 116
5.18 Reasons for Patronizing Specific Physicians and Surgeons 118
5.19 Preferences for Methods of Payment for Health-Care
Services and Products 119
5.20 Preferences for Insurance Services 120
5.21 Reasons for Patronizing Insurance Companies 121
5.22 Purchase of Insurance Services 122
Figures and Tables xi
5.23 Interest in Purchasing and Using Long-Term Care Insurance 124
5.24 Interest in Purchasing LTC Insurance for Spouse and
Parent(s) 125
7.1 Product/Service-Use Groupings Based on Factor Analysis 147
B.I Characteristics of Life-Stage Groups 154
B.2 Consumer Behavior of Older Americans by Gerontographic
Clusters 155
B.3 Consumption-Related Needs by Gerontographic Clusters 156
|
| any_adam_object | 1 |
| author | Moschis, George P. |
| author_facet | Moschis, George P. |
| author_role | aut |
| author_sort | Moschis, George P. |
| author_variant | g p m gp gpm |
| building | Verbundindex |
| bvnumber | BV026169102 |
| ctrlnum | (OCoLC)247329602 (DE-599)BVBBV026169102 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01276nam a2200325 c 4500</leader><controlfield tag="001">BV026169102</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1996 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1567200621</subfield><subfield code="9">1-56720-062-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)247329602</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026169102</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moschis, George P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Gerontographics</subfield><subfield code="b">life-stage segmentation for marketing strategy development</subfield><subfield code="c">George P. Moschis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Westport, Conn. <<[u.a.]>></subfield><subfield code="b">Quorum Books</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 172 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Altersunterschied</subfield><subfield code="0">(DE-588)4001478-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Altersunterschied</subfield><subfield code="0">(DE-588)4001478-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021754757&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021754757</subfield></datafield></record></collection> |
| id | DE-604.BV026169102 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:29Z |
| institution | BVB |
| isbn | 1567200621 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021754757 |
| oclc_num | 247329602 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVI, 172 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Moschis, George P. Verfasser aut Gerontographics life-stage segmentation for marketing strategy development George P. Moschis Westport, Conn. <<[u.a.]>> Quorum Books 1996 XVI, 172 S. txt rdacontent n rdamedia nc rdacarrier Altersunterschied (DE-588)4001478-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Altersunterschied (DE-588)4001478-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021754757&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moschis, George P. Gerontographics life-stage segmentation for marketing strategy development Altersunterschied (DE-588)4001478-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4001478-2 (DE-588)4062644-1 |
| title | Gerontographics life-stage segmentation for marketing strategy development |
| title_auth | Gerontographics life-stage segmentation for marketing strategy development |
| title_exact_search | Gerontographics life-stage segmentation for marketing strategy development |
| title_full | Gerontographics life-stage segmentation for marketing strategy development George P. Moschis |
| title_fullStr | Gerontographics life-stage segmentation for marketing strategy development George P. Moschis |
| title_full_unstemmed | Gerontographics life-stage segmentation for marketing strategy development George P. Moschis |
| title_short | Gerontographics |
| title_sort | gerontographics life stage segmentation for marketing strategy development |
| title_sub | life-stage segmentation for marketing strategy development |
| topic | Altersunterschied (DE-588)4001478-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Altersunterschied Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021754757&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT moschisgeorgep gerontographicslifestagesegmentationformarketingstrategydevelopment |