Integrating corporate communications: the cost effective use of message and medium
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Westport, Conn. <<[u.a.]>>
Quorum Books
1995
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 324 S. graph. Darst. |
| ISBN: | 0899308953 |
Internformat
MARC
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| 100 | 1 | |a Horton, James L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrating corporate communications |b the cost effective use of message and medium |c James L. Horton |
| 264 | 1 | |a Westport, Conn. <<[u.a.]>> |b Quorum Books |c 1995 | |
| 300 | |a XIV, 324 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804144615980269568 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Introduction xi
1. A Prelude to Corporate Communication 1
2. Describing Corporate Communication 21
3. An Approach to Corporate Communication 55
4. Understanding the Business Environment 87
5. Corporate Communication, Strategy and Reputation 117
6. Corporate Communication and the Individual 145
7. Corporate Communication and Messages 179
8. Corporate Communication and Media 207
9. Corporate Communication and Measurement 247
10. Corporate Communication Structure 275
11. Moving Toward Cost-Effective Corporate Communication 309
Index 319
|
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| spelling | Horton, James L. Verfasser aut Integrating corporate communications the cost effective use of message and medium James L. Horton Westport, Conn. <<[u.a.]>> Quorum Books 1995 XIV, 324 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021749750&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Horton, James L. Integrating corporate communications the cost effective use of message and medium |
| title | Integrating corporate communications the cost effective use of message and medium |
| title_auth | Integrating corporate communications the cost effective use of message and medium |
| title_exact_search | Integrating corporate communications the cost effective use of message and medium |
| title_full | Integrating corporate communications the cost effective use of message and medium James L. Horton |
| title_fullStr | Integrating corporate communications the cost effective use of message and medium James L. Horton |
| title_full_unstemmed | Integrating corporate communications the cost effective use of message and medium James L. Horton |
| title_short | Integrating corporate communications |
| title_sort | integrating corporate communications the cost effective use of message and medium |
| title_sub | the cost effective use of message and medium |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021749750&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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