Strategic advertising: a practitioner's handbook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Nichols
1990
|
| Schlagworte: | |
| Beschreibung: | IX, 216 S. |
| ISBN: | 0893973629 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804144607959711744 |
|---|---|
| any_adam_object | |
| author | Corstjens, Judith |
| author_facet | Corstjens, Judith |
| author_role | aut |
| author_sort | Corstjens, Judith |
| author_variant | j c jc |
| building | Verbundindex |
| bvnumber | BV026156938 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)611821572 (DE-599)BVBBV026156938 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026156938 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:15Z |
| institution | BVB |
| isbn | 0893973629 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021743887 |
| oclc_num | 611821572 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | IX, 216 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Nichols |
| record_format | marc |
| spelling | Corstjens, Judith Verfasser aut Strategic advertising a practitioner's handbook Judith Corstjens New York, NY Nichols 1990 IX, 216 S. txt rdacontent n rdamedia nc rdacarrier Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbestrategie (DE-588)4133682-3 s DE-188 Werbeplanung (DE-588)4130474-3 s |
| spellingShingle | Corstjens, Judith Strategic advertising a practitioner's handbook Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4133682-3 (DE-588)4130474-3 (DE-588)4065541-6 |
| title | Strategic advertising a practitioner's handbook |
| title_auth | Strategic advertising a practitioner's handbook |
| title_exact_search | Strategic advertising a practitioner's handbook |
| title_full | Strategic advertising a practitioner's handbook Judith Corstjens |
| title_fullStr | Strategic advertising a practitioner's handbook Judith Corstjens |
| title_full_unstemmed | Strategic advertising a practitioner's handbook Judith Corstjens |
| title_short | Strategic advertising |
| title_sort | strategic advertising a practitioner s handbook |
| title_sub | a practitioner's handbook |
| topic | Werbestrategie (DE-588)4133682-3 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbestrategie Werbeplanung Werbung |
| work_keys_str_mv | AT corstjensjudith strategicadvertisingapractitionershandbook |