When MBAs rule the newsroom: how the marketers and managers are reshaping today's media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York <<[u.a.]>>
Columbia Univ. Press
1995
|
| Ausgabe: | Paperback ed. |
| Schlagworte: | |
| Beschreibung: | XXV, 259 S. |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Underwood, Doug |
| author_facet | Underwood, Doug |
| author_role | aut |
| author_sort | Underwood, Doug |
| author_variant | d u du |
| building | Verbundindex |
| bvnumber | BV026153000 |
| ctrlnum | (OCoLC)906694785 (DE-599)BVBBV026153000 |
| edition | Paperback ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV026153000 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:11Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021740381 |
| oclc_num | 906694785 |
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| owner | DE-188 DE-19 DE-BY-UBM |
| owner_facet | DE-188 DE-19 DE-BY-UBM |
| physical | XXV, 259 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Columbia Univ. Press |
| record_format | marc |
| spelling | Underwood, Doug Verfasser aut When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood Paperback ed. New York <<[u.a.]>> Columbia Univ. Press 1995 XXV, 259 S. txt rdacontent n rdamedia nc rdacarrier Zeitungsverlag (DE-588)4128151-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Zeitung (DE-588)4067510-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Zeitung (DE-588)4067510-5 s Marketing (DE-588)4037589-4 s DE-604 Zeitungsverlag (DE-588)4128151-2 s Management (DE-588)4037278-9 s |
| spellingShingle | Underwood, Doug When MBAs rule the newsroom how the marketers and managers are reshaping today's media Zeitungsverlag (DE-588)4128151-2 gnd Management (DE-588)4037278-9 gnd Zeitung (DE-588)4067510-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4128151-2 (DE-588)4037278-9 (DE-588)4067510-5 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_auth | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_exact_search | When MBAs rule the newsroom how the marketers and managers are reshaping today's media |
| title_full | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_fullStr | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_full_unstemmed | When MBAs rule the newsroom how the marketers and managers are reshaping today's media Doug Underwood |
| title_short | When MBAs rule the newsroom |
| title_sort | when mbas rule the newsroom how the marketers and managers are reshaping today s media |
| title_sub | how the marketers and managers are reshaping today's media |
| topic | Zeitungsverlag (DE-588)4128151-2 gnd Management (DE-588)4037278-9 gnd Zeitung (DE-588)4067510-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Zeitungsverlag Management Zeitung Marketing USA |
| work_keys_str_mv | AT underwooddoug whenmbasrulethenewsroomhowthemarketersandmanagersarereshapingtodaysmedia |