The new marketing paradigm: integrated marketing communications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1994
|
| Subjects: | |
| Physical Description: | XVII, 218 S. |
| ISBN: | 0844234524 |
Staff View
MARC
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Record in the Search Index
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| author | Schultz, Don E. |
| author_facet | Schultz, Don E. |
| author_role | aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des |
| building | Verbundindex |
| bvnumber | BV026145963 |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
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| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026145963 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:02Z |
| institution | BVB |
| isbn | 0844234524 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021734121 |
| oclc_num | 299768871 |
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| physical | XVII, 218 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn Lincolnwood, Ill. NTC Business Books 1994 XVII, 218 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s 1\p DE-604 Marketinginformationssystem (DE-588)4140243-1 s 2\p DE-604 Tannenbaum, Stanley I. Sonstige oth Lauterborn, Robert F. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. The new marketing paradigm integrated marketing communications Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4140243-1 (DE-588)4031888-6 |
| title | The new marketing paradigm integrated marketing communications |
| title_auth | The new marketing paradigm integrated marketing communications |
| title_exact_search | The new marketing paradigm integrated marketing communications |
| title_full | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_fullStr | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_full_unstemmed | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_short | The new marketing paradigm |
| title_sort | the new marketing paradigm integrated marketing communications |
| title_sub | integrated marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
| topic_facet | Marketing Marketinginformationssystem Kommunikationstechnik |
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