The new marketing paradigm: integrated marketing communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1994
|
| Schlagworte: | |
| Beschreibung: | XVII, 218 S. |
| ISBN: | 0844234524 |
Internformat
MARC
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| 100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The new marketing paradigm |b integrated marketing communications |c Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1994 | |
| 300 | |a XVII, 218 S. | ||
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 700 | 1 | |a Lauterborn, Robert F. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Schultz, Don E. |
| author_facet | Schultz, Don E. |
| author_role | aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des |
| building | Verbundindex |
| bvnumber | BV026145963 |
| ctrlnum | (OCoLC)299768871 (DE-599)BVBBV026145963 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:06:02Z |
| institution | BVB |
| isbn | 0844234524 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021734121 |
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| physical | XVII, 218 S. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn Lincolnwood, Ill. NTC Business Books 1994 XVII, 218 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Kommunikationstechnik (DE-588)4031888-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationstechnik (DE-588)4031888-6 s 1\p DE-604 Marketinginformationssystem (DE-588)4140243-1 s 2\p DE-604 Tannenbaum, Stanley I. Sonstige oth Lauterborn, Robert F. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. The new marketing paradigm integrated marketing communications Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4140243-1 (DE-588)4031888-6 |
| title | The new marketing paradigm integrated marketing communications |
| title_auth | The new marketing paradigm integrated marketing communications |
| title_exact_search | The new marketing paradigm integrated marketing communications |
| title_full | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_fullStr | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_full_unstemmed | The new marketing paradigm integrated marketing communications Don E. Schultz ; Stanley I. Tannenbaum ; Robert F. Lauterborn |
| title_short | The new marketing paradigm |
| title_sort | the new marketing paradigm integrated marketing communications |
| title_sub | integrated marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Marketinginformationssystem (DE-588)4140243-1 gnd Kommunikationstechnik (DE-588)4031888-6 gnd |
| topic_facet | Marketing Marketinginformationssystem Kommunikationstechnik |
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