APA (7th ed.) Citation

Schultz, D. E. (1994). The new marketing paradigm: Integrated marketing communications. NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E. The New Marketing Paradigm: Integrated Marketing Communications. Lincolnwood, Ill: NTC Business Books, 1994.

MLA (9th ed.) Citation

Schultz, Don E. The New Marketing Paradigm: Integrated Marketing Communications. NTC Business Books, 1994.

Warning: These citations may not always be 100% accurate.