Creating powerful brands: the strategic route to success in consumer, industrial and service markets
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Oxford <<[u.a.]>>
Butterworth-Heinemann
1992
|
| Schlagworte: | |
| Beschreibung: | XI, 282 S. |
| ISBN: | 0750606606 |
Internformat
MARC
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Datensatz im Suchindex
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| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
| author_facet | De Chernatony, Leslie |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV026142989 |
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| ctrlnum | (OCoLC)634225190 (DE-599)BVBBV026142989 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026142989 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:58Z |
| institution | BVB |
| isbn | 0750606606 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021731459 |
| oclc_num | 634225190 |
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| physical | XI, 282 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald Oxford <<[u.a.]>> Butterworth-Heinemann 1992 XI, 282 S. txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenartikel (DE-588)4037584-5 s DE-604 McDonald, Malcolm Sonstige oth |
| spellingShingle | De Chernatony, Leslie Creating powerful brands the strategic route to success in consumer, industrial and service markets Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4037584-5 |
| title | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_auth | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_exact_search | Creating powerful brands the strategic route to success in consumer, industrial and service markets |
| title_full | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_fullStr | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_full_unstemmed | Creating powerful brands the strategic route to success in consumer, industrial and service markets Leslie de Chernatony and Malcolm H. B. McDonald |
| title_short | Creating powerful brands |
| title_sort | creating powerful brands the strategic route to success in consumer industrial and service markets |
| title_sub | the strategic route to success in consumer, industrial and service markets |
| topic | Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenartikel |
| work_keys_str_mv | AT dechernatonyleslie creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets AT mcdonaldmalcolm creatingpowerfulbrandsthestrategicroutetosuccessinconsumerindustrialandservicemarkets |