Strategic brand management: new approaches to creating and evaluating brand equity
Gespeichert in:
| Späterer Titel: | Kapferer, Jean-Noël The new strategic brand management |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York
Free Press <<[u.a.]>>
1992
|
| Schlagworte: | |
| Beschreibung: | V, 341 S. |
| ISBN: | 0029170451 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804144587669766144 |
|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV026140941 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)917826594 (DE-599)BVBBV026140941 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV026140941 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:56Z |
| institution | BVB |
| isbn | 0029170451 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021729645 |
| oclc_num | 917826594 |
| open_access_boolean | |
| owner | DE-188 DE-11 |
| owner_facet | DE-188 DE-11 |
| physical | V, 341 S. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Free Press <<[u.a.]>> |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer New York Free Press <<[u.a.]>> 1992 V, 341 S. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s DE-188 Markenartikel (DE-588)4037584-5 s 1\p DE-604 Später u.d.T. Kapferer, Jean-Noël The new strategic brand management (DE-604)BV019580995 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Strategic brand management new approaches to creating and evaluating brand equity Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4124261-0 (DE-588)4037584-5 |
| title | Strategic brand management new approaches to creating and evaluating brand equity |
| title_auth | Strategic brand management new approaches to creating and evaluating brand equity |
| title_exact_search | Strategic brand management new approaches to creating and evaluating brand equity |
| title_full | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_fullStr | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_full_unstemmed | Strategic brand management new approaches to creating and evaluating brand equity Jean-Noël Kapferer |
| title_new | Kapferer, Jean-Noël The new strategic brand management |
| title_short | Strategic brand management |
| title_sort | strategic brand management new approaches to creating and evaluating brand equity |
| title_sub | new approaches to creating and evaluating brand equity |
| topic | Markenpolitik (DE-588)4144679-3 gnd Strategisches Management (DE-588)4124261-0 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Markenpolitik Strategisches Management Markenartikel |
| work_keys_str_mv | AT kapfererjeannoel strategicbrandmanagementnewapproachestocreatingandevaluatingbrandequity |