Beyond mind games: the marketing power of psychographics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ithaca, NY
American Demographics Books
1991
|
| Schlagworte: | |
| Beschreibung: | VI, 263 S. |
| ISBN: | 093688908X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026134260 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1991 |||| 00||| und d | ||
| 020 | |a 093688908X |9 0-936889-08-X | ||
| 035 | |a (OCoLC)917793355 | ||
| 035 | |a (DE-599)BVBBV026134260 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-188 | ||
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Piirto, Rebecca |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Beyond mind games |b the marketing power of psychographics |c Rebecca Piirto |
| 264 | 1 | |a Ithaca, NY |b American Demographics Books |c 1991 | |
| 300 | |a VI, 263 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 1 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021723652 | ||
Datensatz im Suchindex
| _version_ | 1804144579127017472 |
|---|---|
| any_adam_object | |
| author | Piirto, Rebecca |
| author_facet | Piirto, Rebecca |
| author_role | aut |
| author_sort | Piirto, Rebecca |
| author_variant | r p rp |
| building | Verbundindex |
| bvnumber | BV026134260 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)917793355 (DE-599)BVBBV026134260 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01037nam a2200325 c 4500</leader><controlfield tag="001">BV026134260</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1991 |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">093688908X</subfield><subfield code="9">0-936889-08-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)917793355</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026134260</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Piirto, Rebecca</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Beyond mind games</subfield><subfield code="b">the marketing power of psychographics</subfield><subfield code="c">Rebecca Piirto</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Ithaca, NY</subfield><subfield code="b">American Demographics Books</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 263 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021723652</subfield></datafield></record></collection> |
| id | DE-604.BV026134260 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:48Z |
| institution | BVB |
| isbn | 093688908X |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021723652 |
| oclc_num | 917793355 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VI, 263 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | American Demographics Books |
| record_format | marc |
| spelling | Piirto, Rebecca Verfasser aut Beyond mind games the marketing power of psychographics Rebecca Piirto Ithaca, NY American Demographics Books 1991 VI, 263 S. txt rdacontent n rdamedia nc rdacarrier Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Psychologie (DE-588)4047704-6 s DE-604 |
| spellingShingle | Piirto, Rebecca Beyond mind games the marketing power of psychographics Psychologie (DE-588)4047704-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4187567-9 |
| title | Beyond mind games the marketing power of psychographics |
| title_auth | Beyond mind games the marketing power of psychographics |
| title_exact_search | Beyond mind games the marketing power of psychographics |
| title_full | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_fullStr | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_full_unstemmed | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_short | Beyond mind games |
| title_sort | beyond mind games the marketing power of psychographics |
| title_sub | the marketing power of psychographics |
| topic | Psychologie (DE-588)4047704-6 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Psychologie Verbraucherforschung |
| work_keys_str_mv | AT piirtorebecca beyondmindgamesthemarketingpowerofpsychographics |