Verfügbarkeit: Marketing pharmaceutical services

Marketing pharmaceutical services: patron loyalty, satisfaction, and preferences

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Smith, Harry A. (HerausgeberIn)
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	New York <<[u.a.]>> Pharmaceutical Products Press 1992
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XVIII, 368 S.
ISBN:	1560242086

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV026132872
003	DE-604
005	20110228
007	t
008	110326s1992 \|\|\|\| 00\|\|\| und d
020			\|a 1560242086 \|9 1-56024-208-6
035			\|a (OCoLC)917786142
035			\|a (DE-599)BVBBV026132872
040			\|a DE-604 \|b ger \|e rakwb
041			\|a und
049			\|a DE-188
245	1	0	\|a Marketing pharmaceutical services \|b patron loyalty, satisfaction, and preferences \|c Harry A. Smith ... eds.
264		1	\|a New York <<[u.a.]>> \|b Pharmaceutical Products Press \|c 1992
300			\|a XVIII, 368 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
700	1		\|a Smith, Harry A. \|4 edt
856	4	2	\|m GBV Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021722428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-021722428

Datensatz im Suchindex

_version_	1804144577321369600
adam_text	IMAGE 1 MARKETING PHARMACEUTICAL SERVICES PATRON LOYALTY 9 SATISFACTION, AND PREFERENCES HARRY A. SMITH, PHD STEPHEN JOEL COONS, PHD EDITORS PHARMACEUTICAL PRODUCTS PRESS AN IMPRINT OF THE HAWORTH PRESS, INC. NEW YORK * LONDON * NORWOOD (AUSTRALIA) IMAGE 2 CONTENTS FOREWORD XV PREFACE XVII SECTION I. DEFINING CONSUMERS PATRONAGE FACTORS AND MOTIVES 1 CHAPTER 1. CLASSIFYING AND COMPARING PATRONAGE MOTIVES 3 HA TRY A. SMITH CHAPTER 2. THE MANY FACETS OF PHARMACY IMAGE BUILDING 11 EARLENE E. LIPOWSKI JOSEPH B. WIEDERHOLT CHAPTER 3. THE DIMENSIONS OF PHARMACY PATRONAGE MOTIVES 21 JOSEPH B. WIEDERHOLT CHAPTER 4. RELATIVE DEMAND FOR PHARMACEUTICAL SERVICES 47 JOHN I. MACKOWIAK HENRI R. MANASSE, JR. SECTION II. CONSUMERS OF PHARMACEUTICAL PRODUCTS AND SERVICES 63 CHAPTER 5. CHARACTERIZING CONSUMERS OF PHARMACEUTICAL PRODUCTS AND SERVICES 65 STEPHEN JOEL COONS CHAPTER 6. WHO BUYS WHAT WHERE? 71 JOHN H. ANTIL JAMES W. MUNCH CHAPTER 7. AGE-RELATED COMPARISONS OF PHARMACY PATRONAGE 99 STEPHEN JOEL COONS HARRY A. SMITH IMAGE 3 CHAPTER 8. SHOPPING PATTERNS AMONG OLDER ADULTS 111 MAN IN D. SHEPHERD STEPHANIE Y. CRAWFORD CHAPTER 9. COMPARISON OF PATRONAGE IN TWO LOCALES 131 GEORGE JOYCE CHARLES W. HUBBARD SECTION III. RELATIONSHIPS AMONG PATRONAGE VARIABLES 147 CHAPTER 10. ELUCIDATING RELATIONSHIPS AMONG PATRONAGE VARIABLES 149 HARRY A. SMITH CHAPTER 11. PATRON LOYALTY BY TYPES OF PHARMACIES 157 HARRY A. SMITH STEPHEN JOEL COONS CHAPTER 12. PATRONAGE MOTIVE DIFFERENTIATION AMONG MARKET SEGMENTS 173 NORMAN V. CARROLL ALBERT W. JOWDY CHAPTER 13. PATRONAGE ORIENTATION, SATISFACTION, AND LOYALTY 187 DEAN L ARNESON ELGENE W. JACOBS DAVID M. SCOTT WALLACE J. MURRAY CHAPTER 14. RELATIONSHIPS AMONG PATRONAGE FACTORS, SATISFACTION, AND TYPE OF PHARMACY 207 HARRY A. SMITH STEPHEN JOEL COONS CHAPTER 15. ELABORATION OF RELATIONSHIPS AMONG PATRONAGE VARIABLES 229 HARRY A. SMITH RICHARD J. KRYSCIO IMAGE 4 SECTION IV. CONSUMER PERCEPTIONS OF OTHER PATRONAGE ISSUES 257 CHAPTER 16. ASSESSING CONSUMER PERCEPTIONS OF OTHER PATRONAGE ISSUES 259 STEPHEN JOEL COONS CHAPTER 17. CONSUMER ATTITUDES TOWARD PHARMACIST CONSULTING FEES 265 CHARLES D. SPAULDING HARVEY M. RAPPAPORT SUJIT DAS PAUL DUNN CHAPTER 18. CONSUMER VIEWS OF THE ROLE OF THE PHARMACIST IN OTC DRUG USE 279 CANDACE WILT BARNETT WILLIAM A. HOPKINS, JR. DIANE NYKAMP LARRY BRADEN CHAPTER 19. CONSUMER PERCEPTIONS OF PRESCRIPTION PRICES 289 ALAN P. WOLFGANG MATTHEW PERRI III NORMAN V. CARROLL JEFFREY A. KOTZAN SECTION V. MARKETING STRATEGIES AND MARKET SEGMENTS 295 CHAPTER 20. DEVELOPING STRATEGIES AND SPECIAL MARKET SEGMENTS 297 STEPHEN JOEL COONS IMAGE 5 CHAPTER 21. ALTERNATIVE MARKETING STRATEGIES FOR COMMUNITY PHARMACY 303 FRANK J. FRANZAK MICHAEL W. LITTLE DENNIS A. PITTA CHAPTER 22. FACTORS INFLUENCING SATISFACTION AMONG HMO PATRONS 319 JACK E. FIRICHAM ALBERT I. WERTHEIMER CHAPTER 23. PHARMACY SELECTION FACTORS AMONG POTENTIAL LTCF RESIDENTS 335 JON C. SCHOMMER JOSEPH B. WIEDERHOLT INDEX 355
any_adam_object	1
author2	Smith, Harry A.
author2_role	edt
author2_variant	h a s ha has
author_facet	Smith, Harry A.
building	Verbundindex
bvnumber	BV026132872
ctrlnum	(OCoLC)917786142 (DE-599)BVBBV026132872
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01008nam a2200265 c 4500</leader><controlfield tag="001">BV026132872</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1992 \|\|\|\| 00\|\|\| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1560242086</subfield><subfield code="9">1-56024-208-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)917786142</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026132872</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing pharmaceutical services</subfield><subfield code="b">patron loyalty, satisfaction, and preferences</subfield><subfield code="c">Harry A. Smith ... eds.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York <<[u.a.]>></subfield><subfield code="b">Pharmaceutical Products Press</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 368 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Smith, Harry A.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021722428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021722428</subfield></datafield></record></collection>
id	DE-604.BV026132872
illustrated	Not Illustrated
indexdate	2024-07-09T23:05:46Z
institution	BVB
isbn	1560242086
language	Undetermined
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021722428
oclc_num	917786142
open_access_boolean
owner	DE-188
owner_facet	DE-188
physical	XVIII, 368 S.
publishDate	1992
publishDateSearch	1992
publishDateSort	1992
publisher	Pharmaceutical Products Press
record_format	marc
spelling	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences Harry A. Smith ... eds. New York <<[u.a.]>> Pharmaceutical Products Press 1992 XVIII, 368 S. txt rdacontent n rdamedia nc rdacarrier Smith, Harry A. edt GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021722428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences
title	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences
title_auth	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences
title_exact_search	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences
title_full	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences Harry A. Smith ... eds.
title_fullStr	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences Harry A. Smith ... eds.
title_full_unstemmed	Marketing pharmaceutical services patron loyalty, satisfaction, and preferences Harry A. Smith ... eds.
title_short	Marketing pharmaceutical services
title_sort	marketing pharmaceutical services patron loyalty satisfaction and preferences
title_sub	patron loyalty, satisfaction, and preferences
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021722428&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT smithharrya marketingpharmaceuticalservicespatronloyaltysatisfactionandpreferences

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge