New venture mechanics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Englewood Cliffs, NJ <<[u.a.]>>
Prentice-Hall
1993
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| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 380 S. |
| ISBN: | 0136207901 |
Internformat
MARC
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| 100 | 1 | |a Vesper, Karl H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a New venture mechanics |c Karl H. Vesper |
| 264 | 1 | |a Englewood Cliffs, NJ <<[u.a.]>> |b Prentice-Hall |c 1993 | |
| 300 | |a XIII, 380 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-021717266 | ||
Datensatz im Suchindex
| _version_ | 1804144570010697728 |
|---|---|
| adam_text | CONTENTS
Preface xi
SECTION I DEVELOPING CONCEPTS
1. Seizing Business Opportunities 1
Introduction 1
Opportunity Occurrence 2
Detecting Opportunity Clues 5
Assessing Possibilities 9
Looking Ahead —A Software Start-up 12
Developing Concepts 14
Marshalling Resources 17
Start-up Actions 20
Planning 24
Moving On 27
Planning Questions 28
Possible Milestones for a Planning Time Line 29
vii
viii Contents
2. Idea Refinement 30
Introduction 30
Feasibility Analysis 31
Design Stages 32
Market Fitting 47
Planning Questions 62
Possible Milestones for a Planning Time Line 63
3. Defensive Measures in Design 68
Introduction 68
Curbing Liability 69
Forestalling Imitation 81
Planning Questions 102
Possible Milestones for a Planning Time Line 103
SECTION II MARSHALLING RESOURCES
4. Teaming 104
Introduction 104
Solo Takeoff 104
External Team 111
Sharing Ownership 115
Planning Questions 135
Possible Milestones for a Planning Time Line 136
5. Inside Equity Capital 137
Introduction 137
Cash Requirements 141
Internal Seed Capital Sources 152
Bank Borrowing 160
Financing Growth —Retaining Equity 168
Planning Questions 171
Possible Milestones for a Planning Time Line 172
6. Outside Equity Capital 173
Introduction 173
Private Placements 177
Contents ix
Formal Venture Capital 185
Going Public 197
Combination Deals 203
Planning Questions 204
Possible Milestones for a Planning Time Line 205
SECTION HI START-UP ACTIONS
7. Lining Up Sales 206
Introduction 206
Responding to Prospective Customers 206
Advertising 213
Opening an Outlet 218
Personal Selling 223
Engaging Others to Sell 235
Combining Sales Elements 237
Planning Questions 238
Possible Milestones for a Planning Time Line 239
8. Starting Operations 241
Introduction 241
Premises 245
Equipment 254
Dealing with Suppliers 259
Hiring 262
Producing 266
Planning Questions 271
Possible Milestones for a Planning Time Line 273
9. Start-up Paperwork 274
Introduction 274
Paper Hurdles 276
Other Legal Aspects 289
Insurance 294
Accounting 296
Records 304
Planning Questions 307
Possible Milestones for a Planning Time Line 308
x Contents
SECTION IV PLANNING
10. Venture Plans 310
Introduction 310
Taking Incremental Action 315
Selective Planning 319
Formal Written Plans 330
Planning Questions 341
Possible Milestones for a Planning Time Line 342
Appendix A: Other Business Plan Outlines 344
Appendix B: Business Plan Example 346
Author Index 363
Entrepreneur Index 367
Enterprise Index 371
Subject Index 375
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| isbn | 0136207901 |
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| physical | XIII, 380 S. |
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| spelling | Vesper, Karl H. Verfasser aut New venture mechanics Karl H. Vesper Englewood Cliffs, NJ <<[u.a.]>> Prentice-Hall 1993 XIII, 380 S. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717266&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vesper, Karl H. New venture mechanics |
| title | New venture mechanics |
| title_auth | New venture mechanics |
| title_exact_search | New venture mechanics |
| title_full | New venture mechanics Karl H. Vesper |
| title_fullStr | New venture mechanics Karl H. Vesper |
| title_full_unstemmed | New venture mechanics Karl H. Vesper |
| title_short | New venture mechanics |
| title_sort | new venture mechanics |
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