Reputation risk management:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London
Pitman
1992
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 204 S. |
| ISBN: | 0273038699 |
Internformat
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| 245 | 1 | 0 | |a Reputation risk management |c Peter Sheldon Green |
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Datensatz im Suchindex
| _version_ | 1804144569760088064 |
|---|---|
| adam_text | Preface vii
Introduction ix
1 VALUING REPUTATION i
2 REPUTATION = PUBLIC PERCEPTION 7
3 WHAT ARE THE RISKS? 12
4 THE BOTTOM LINE OF RRM 20
5 HOW IMPORTANT IS IT? 26
At the coalface - Goalkeepers, not just goalstoppers 32
6 WHOSE RESPONSIBILITY IS IT? 35
7 THE BONES OF AN RRM PROGRAMME AND
RISK ASSESSMENT REVISITED 41
8 ELIMINATING RISK 47
At the coalface - Issue management within a
multi-national context Simon Taylor 54
9 TIME-THE CRUCIAL ELEMENT 60
10 PREPARATION AND EARLY ACTION 67
11 THE BASIS FOR ACTION 75
12 THE ESCALATING CRISIS 81
13 THE FULL-BLOODED CRISIS 87
At the coalface - State of alert! Michael Regester 93
14 THE CRISIS MANAGEMENT TEAM 97
vi Contents
15 THE CRISIS MANUAL 105
At the coalface - The Cambridge Vet School campaign
Lindy Beveridge 114
16 EQUIPMENT FOR CRISIS MANAGEMENT 117
17 INFORMATION AND DECISION AIDS 122
At the coalface - Product recalls Peter Gavan 126
18 MEDIA RELATIONS IN CRISIS 131
19 RESEARCH AND FEEDBACK 137
20 TESTING AND TRAINING FOR CRISIS 140
At the coalface - Tests, trials and tribulations
William Comery 148
21 THE ROLE OF CONSULTANTS 156
22 LAWYERS AND OTHER EXPERTS 160
At the coalface - Crisis planning: common sense or
defeatism? Charles Griffith 165
23 ADVERTISING 168
24 THE CULPABLE COMPANY 171
25 RRM AS THE COMPANY CONSCIENCE 177
26 PUTTING IT ALL TOGETHER 181
Appendix 186
Index 200
|
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| spelling | Reputation risk management Peter Sheldon Green London Pitman 1992 XI, 204 S. txt rdacontent n rdamedia nc rdacarrier Green, Peter S. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717095&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reputation risk management |
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