Verfügbarkeit: Great print advertising

Great print advertising: creative approaches, strategies, and tactics

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Antin, Tony (VerfasserIn)
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	New York <<[u.a.]>> Wiley 1993
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	VI, 247 S.
ISBN:	0471557137

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV026126733
003	DE-604
005	20110228
007	t
008	110326s1993 \|\|\|\| 00\|\|\| und d
020			\|a 0471557137 \|9 0-471-55713-7
035			\|a (OCoLC)831320334
035			\|a (DE-599)BVBBV026126733
040			\|a DE-604 \|b ger \|e rakwb
041			\|a und
049			\|a DE-188
082	0		\|a 659.132
100	1		\|a Antin, Tony \|e Verfasser \|4 aut
245	1	0	\|a Great print advertising \|b creative approaches, strategies, and tactics \|c Tony Antin
264		1	\|a New York <<[u.a.]>> \|b Wiley \|c 1993
300			\|a VI, 247 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
856	4	2	\|m GBV Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-021717009

Datensatz im Suchindex

_version_	1804144569612238848
adam_text	IMAGE 1 GREAT PRINT ADVERTISING CREATIVE APPROACHES, STRATEGIES, AND TACTICS TONY ANTIN JOHN WILEY & SONS, INC. NEW YORK * CHICHESTER * BRISBANE * TORONTO * SINGAPORE IMAGE 2 CONTENTS INTRODUCTION 1 1. THE UNIQUE OPPORTUNITY TO LEARN 7 PART ONE: THE , & * OF EFFECTIVE PRINT ADVERTISING 15 2. HOW GREAT PRINT ADVERTISEMENTS GET THAT WAY 17 3. THE A: AN APPEALING PROPOSITIONAL BENEFIT 23 4. THE B: QUICK, EASY RECOGNITION OF THE PROPOSITIONAL BENEFIT 35 5. THE G: THE PROPOSITIONAL BENEFIT MADE FULLY CLEAR 51 PART TWO: EXECUTING THE , & * OF EFFECTIVE PRINT ADVERTISING 67 6. LAYOUT: SO ELEMENTARY BUT SO SURPRISINGLY MISUNDERSTOOD 69 7. THE LAID-ON BENEFIT: WHEN THE PROPOSITIONAL BENEFIT NEEDS HELP 81 8. HOW TO WRITE HEADLINES 91 9. HOW TO CONDENSE 105 10. TYPOGRAPHY: THE VOICE OF PRINT 119 V IMAGE 3 VI CONTENTS PART THREE: FROM EFFECTIVE TO GREAT 141 11. THE CREATIVE FLOW CHART AND THE TWO APPROACHES TO GREATNESS 143 12. 25 CREATIVE TACTICS FOR GREAT PRINT ADVERTISEMENTS STARTING WITH ROUTINE PROPOSITIONS 161 13. SAMPLING OF GREAT PRINT ADVERTISEMENTS AND WHAT MADE THEM GREAT 191 CODA: HOW TO ALWAYS GET AT LEAST 90% OF THE WAY TO GREATNESS... 225 AND MORE OFTEN ALL THE WAY APPENDIX: CHECKLIST FOR THE , & * OF EFFECTIVE PRINT ADVERTISING WITH SCORING SYSTEM FOR APPROACHES, STRATEGIES AND TACTICS TO REACH GREATNESS 229 ADDITIONAL PERMISSION NOTICES 239 INDEX 241
any_adam_object	1
author	Antin, Tony
author_facet	Antin, Tony
author_role	aut
author_sort	Antin, Tony
author_variant	t a ta
building	Verbundindex
bvnumber	BV026126733
ctrlnum	(OCoLC)831320334 (DE-599)BVBBV026126733
dewey-full	659.132
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.132
dewey-search	659.132
dewey-sort	3659.132
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00988nam a2200277 c 4500</leader><controlfield tag="001">BV026126733</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1993 \|\|\|\| 00\|\|\| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471557137</subfield><subfield code="9">0-471-55713-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)831320334</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026126733</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.132</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Antin, Tony</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Great print advertising</subfield><subfield code="b">creative approaches, strategies, and tactics</subfield><subfield code="c">Tony Antin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York <<[u.a.]>></subfield><subfield code="b">Wiley</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 247 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021717009</subfield></datafield></record></collection>
id	DE-604.BV026126733
illustrated	Not Illustrated
indexdate	2024-07-09T23:05:39Z
institution	BVB
isbn	0471557137
language	Undetermined
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021717009
oclc_num	831320334
open_access_boolean
owner	DE-188
owner_facet	DE-188
physical	VI, 247 S.
publishDate	1993
publishDateSearch	1993
publishDateSort	1993
publisher	Wiley
record_format	marc
spelling	Antin, Tony Verfasser aut Great print advertising creative approaches, strategies, and tactics Tony Antin New York <<[u.a.]>> Wiley 1993 VI, 247 S. txt rdacontent n rdamedia nc rdacarrier GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Antin, Tony Great print advertising creative approaches, strategies, and tactics
title	Great print advertising creative approaches, strategies, and tactics
title_auth	Great print advertising creative approaches, strategies, and tactics
title_exact_search	Great print advertising creative approaches, strategies, and tactics
title_full	Great print advertising creative approaches, strategies, and tactics Tony Antin
title_fullStr	Great print advertising creative approaches, strategies, and tactics Tony Antin
title_full_unstemmed	Great print advertising creative approaches, strategies, and tactics Tony Antin
title_short	Great print advertising
title_sort	great print advertising creative approaches strategies and tactics
title_sub	creative approaches, strategies, and tactics
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021717009&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT antintony greatprintadvertisingcreativeapproachesstrategiesandtactics

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge