Influencing the European Community: guidelines for a successful strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1992
|
| Ausgabe: | Repr. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 358 S. graph. Darst. |
| ISBN: | 0749404477 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804144554980409344 |
|---|---|
| adam_text | Table of contents
Foreword 9
Acknowledgements 10
Note 11
Glossary of acronyms and abbreviations 12
Introduction: Influencing the European Community (EC) 17
Overview: Public affairs and the European Community decision
process 21
Business needs to get involved, and the EC wants its input 21
EC policies affect business operations 26
The right business strategy 28
Part I The reality of doing business in the EC today
1 The importance of the EC for business 35
The history of the European single market 35
The Community industrial policy for the 1990s 40
Expectations for European Union 47
2 European Community decision making 61
Expectations for decision making 61
The Commission 62
The Council of Ministers 66
The European Parliament 69
The Court of Justice 74
The Economic and Social Committee 75
The consequences of the Treaty on European Union 77
3 Creating a strategy of interaction 87
How to create a public-affairs strategy 87
How to stay attuned to Community decisions 90
How to be involved in Community decisions 93
Part II EC policies every business needs to know
4 Competition policy 105
Community activities 105
Defensive and offensive company strategies 113
Communicating the business viewpoint 116
Case-study: the automobile industry 117
5 Community control over state aid 121
Community activities 122
The current situation on state aid 127
Defensive and offensive strategies of companies 129
Representation of business interests 133
Case-study: the automobile industry 134
6 Antidumping and antisubsidy measures 136
Community activities 137
Offensive and defensive business strategies 139
Assessment of Community activities 143
The representation of business 147
7 Environment policy 150
Community activities 151
The capacity of the Community to implement policies 156
The role of the Commission 162
Effect of Community policies on corporate activities 165
Offensive business strategies 166
Getting the message across 168
8 Social policy 174
Community activities 174
The social dimension in the internal market 178
The role of business in Community social policy 183
9 Consumer policy 192
Community activities 192
The management of the consumer strategy 196
Involvement in the dialogue 199
The strength of European consumer organisations 203
Part III Strategies for industry
10 Policies for small and medium-sized enterprises (SMEs) 211
The Community strategy 211
Main elements of the enterprise policy 214
Assessment of the SME approach 225
Representation of SME interests 226
11 Policies for strategic sectors of Community industry:
electronics and information technology 229
Key provisions of the Treaty on European Union 229
Requirements for electronics and information technology (IT) 229
The Community research and technological development policy 236
Reactions of industry 242
12 Policies for strategic sectors of Community industry:
telecommunications and information services 245
Requirements for telecommunications and information services 245
The Community strategy 247
The realisation of the Community strategy 250
The involvement of constituents 253
The improvement of standardisation activities 256
The response of industry 260
Part IV Creating a strategy of interaction
13 The food and drink industry 269
Industry characteristics 269
EC food legislation 270
The role of business in Community legislation 279
14 The pharmaceuticals industry 284
Industry characteristics 284
The challenge of the European market 286
Representation of business interests: the role of the EFPIA 294
15 The automobile industry 300
Industry characteristics 301
The challenge of the European market 303
The role of business in Community legislation 304
The political dimension of key issues 307
The EC-Japanese agreement. 309
16 Conclusion: The right of persuasion 315
The management of transparency 316
The management of access 316
Appendices
I Community decision making processes 323
II The ECU 328
III European Community institutions 329
IV Addresses of various organisations 333
V Sources for EC documentation 335
VI EC research programmes 338
VII Useful information for small and medium-sized enterprises 339
Bibliography 341
Index 350
|
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| id | DE-604.BV026115497 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:05:25Z |
| institution | BVB |
| isbn | 0749404477 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021706953 |
| oclc_num | 917696554 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 358 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Andersen, Cecilia Verfasser aut Influencing the European Community guidelines for a successful strategy Cecilia Andersen Repr. London Kogan Page 1992 358 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s Unternehmenspolitik (DE-588)4078610-9 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021706953&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Andersen, Cecilia Influencing the European Community guidelines for a successful strategy Europäische Gemeinschaften (DE-588)35439-9 gnd Binnenmarkt (DE-588)4145576-9 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4145576-9 (DE-588)4078610-9 |
| title | Influencing the European Community guidelines for a successful strategy |
| title_auth | Influencing the European Community guidelines for a successful strategy |
| title_exact_search | Influencing the European Community guidelines for a successful strategy |
| title_full | Influencing the European Community guidelines for a successful strategy Cecilia Andersen |
| title_fullStr | Influencing the European Community guidelines for a successful strategy Cecilia Andersen |
| title_full_unstemmed | Influencing the European Community guidelines for a successful strategy Cecilia Andersen |
| title_short | Influencing the European Community |
| title_sort | influencing the european community guidelines for a successful strategy |
| title_sub | guidelines for a successful strategy |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Binnenmarkt (DE-588)4145576-9 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Europäische Gemeinschaften Binnenmarkt Unternehmenspolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021706953&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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