Brand valuation:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London <<[u.a.]>>
Business Books
1991
|
| Ausgabe: | 2. ed. |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 212 S. |
| ISBN: | 0712650202 |
Internformat
MARC
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| 049 | |a DE-188 | ||
| 245 | 1 | 0 | |a Brand valuation |c ed. by John Murphy |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London <<[u.a.]>> |b Business Books |c 1991 | |
| 300 | |a XII, 212 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Murphy, John M. D. |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804144551331364864 |
|---|---|
| adam_text | CONTENTS
The Contributors vii
Foreword to Second Edition John Murphy xi
1 The Nature of Brands Tom Blackett 1
2 The Benefits of Valuing Brands Michael Birkin 12
3 Alternative Methods of Brand
Valuation Paul Stobart 24
4 Valuation of Trade Marks and
Brand Names Michael Birkin 33
5 Accounting for Brands -
The Practitioner s Perspective Michael Renshall 47
6 Accounting for Brands -
An Industry Perspective David Nash 64
7 Brand Valuation and its Role Edward Buchan and
in Mergers and Acquisitions Alastair Brown 75
8 Is Brand Valuation of Any Use to
the Investor? Michael Bourke 90
9 Valuation and Licensing Raymond Perrier 102
10 Valuing Publishing Titles David Andrew 115
11 Evaluating Brands - US Experience Noel Penrose and
and Practice Alfred King 124
12 Brands as Legal Property Janet Fogg 134
13 Brand Accounting Martin Moorhouse 144
14 Managing the Brand Manager Gil McWilliam 154
15 The Corporate Brand John Murphy and
Chuck Brymer 167
16 Developing Brand Strategy John Murphy 174
17 The Importance of Intangible Assets
in Economic Activity: The Japanese
Information Capital Paradox Terry Oliver 184
18 The Future of Branding Paul Haftke 197
Bibliography 205
Index 207
|
| any_adam_object | 1 |
| author2 | Murphy, John M. D. |
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| author_facet | Murphy, John M. D. |
| building | Verbundindex |
| bvnumber | BV026112893 |
| ctrlnum | (OCoLC)608634594 (DE-599)BVBBV026112893 |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV026112893 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:21Z |
| institution | BVB |
| isbn | 0712650202 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021704610 |
| oclc_num | 608634594 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XII, 212 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Business Books |
| record_format | marc |
| spelling | Brand valuation ed. by John Murphy 2. ed. London <<[u.a.]>> Business Books 1991 XII, 212 S. txt rdacontent n rdamedia nc rdacarrier Murphy, John M. D. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021704610&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brand valuation |
| title | Brand valuation |
| title_auth | Brand valuation |
| title_exact_search | Brand valuation |
| title_full | Brand valuation ed. by John Murphy |
| title_fullStr | Brand valuation ed. by John Murphy |
| title_full_unstemmed | Brand valuation ed. by John Murphy |
| title_short | Brand valuation |
| title_sort | brand valuation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021704610&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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