Marketing and advertising regulation: the Federal Trade Commission in the 1990s
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Notre Dame, Ind. <<[u.a.]>>
Univ. of Notre Dame
1990
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 469 S. graph. Darst. |
| ISBN: | 0268013829 0268013837 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV026108681 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1990 d||| |||| 00||| und d | ||
| 020 | |a 0268013829 |9 0-268-01382-9 | ||
| 020 | |a 0268013837 |9 0-268-01383-7 | ||
| 035 | |a (OCoLC)246528819 | ||
| 035 | |a (DE-599)BVBBV026108681 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-188 | ||
| 245 | 1 | 0 | |a Marketing and advertising regulation |b the Federal Trade Commission in the 1990s |c ed. by Patrick E. Murphy ... |
| 264 | 1 | |a Notre Dame, Ind. <<[u.a.]>> |b Univ. of Notre Dame |c 1990 | |
| 300 | |a XIX, 469 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Murphy, Patrick E. |4 edt | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021700904&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021700904 | ||
Datensatz im Suchindex
| _version_ | 1804144545782300672 |
|---|---|
| adam_text | Contents
Acknowledgments xi
Contributors xiii
Prologue 1
PART I. THE FTC TODAY:
EVALUATIONS AND PRESCRIPTIONS
Report of the Special Committee of the American Bar
Association
Counsel s Summary: The ABA Special Committee s Report on the
FTC (Kirkpatrick II), Stephen Calkins 1
Commentaries
Kirkpatrick II: Views of a Member of the Special
Committee, Caswell 0. Hobbs, III 18
Comments by a Consumer Advocate at the CSPI,
Bruce A. Silverglade 22
Remarks by a Consumer Advocate at Consumers Union,
Mark Silbergeld 26
Comments by a State Attorney General, Linley Pearson 31
The FTC and Advertising Regulation, Wallace S. Snyder 35
The Federal Trade Commission: Going, Going, . . . ,
Louis W. Stern 40
The FTC: An Institution or an Instrument?
William L. Wilkie 45
Kirkpatrick II: A View from Inside the Commission,
William C. MacLeod 50
Kirkpatrick II: Counsel Responds, Stephen Calkins 60
vii
viii Contents
PART II. THE PAST AS PROLOGUE
The FTC s Recent History
The Federal Trade Commission in 1968: Times of Turmoil and
Response, Mary Gardiner Jones 71
Commentaries
Reflections of a Commission Staffer, Christian S. White 85
Second-Order Effects of the FTC Initiatives, H. Keith Hunt 88
At the Turning Point: The Commission in 1978, William J. Baer 94
Commentaries
Comments on the Commission in 1978, Thomas H. Stanton 109
The FTC in 1978: Some Observations from a Marketing
Academic, Kenneth L. Bernhardt 114
The FTC in 1988: Phoenix or Finis? Andrew J. Strenio, Jr. 120
The FTC in 1989: Rising from the Ashes? Andrew J. Strenio, Jr. Al
Commentaries
The FTC in the 1980s, J. Howard Beales, III 154
Comments on the FTC in 1988, John E. Calfee 164
The FTC s First Fifty Years
The Federal Trade Commission in Historical Perspective:
The First Fifty Years, Mary Ellen Zuckerman 169
PART III. THE CONTRIBUTIONS
TO PUBLIC POLICY BY MARKETING ACADEMICS
Marketing Insiders at the Agency
Past FTC Participation by Marketing Academics,
Patrick E. Murphy 205
Marketing Academics at the FTC: Reflections and
Recommendations, Mary Gardiner Jones 216
Contents jx
Research on Advertising Regulation and Consumer Information
The Marketing of Alcohol: A Spirited Debate, Michael B. Mazis 221
Charting a Public Policy Agenda for Cigarettes, Joel B. Cohen 234
Executives Attitudes toward Advertising Regulation: A Survey,
Bonnie B. Reece and Stephen A. Greyser 255
Some Effects of Marketing and Advertising Regulation,
Harold H. Kassarjian 263
The FTC and Deceptive Advertising: A Performance Assessment,
Thomas C. Kinnear and Ann R. Root 27H
Identifying and Resolving Consumer Information Problems:
A New Approach, Paul N. Bloom 286
The Economics of Information: Research Issues, Darlene B. Smith,
Gary T. Ford, and John L. Swasy 300
Commentary
Empirical Insights for the FTC: Comments on the Bloom
and Smith et al. Papers, Joshua L. Wiener 313
PART IV. THE 1990S:
POLICY RESEARCH IN MARKETING AND
REGULATION
The Changing Context of Regulation
Perspectives on the Future Business Environment and the Federal
Trade Commission, John G. Keane 319
Research Activity: Past and Present
The Marketing Literature in Public Policy: 1970-1988,
Gregory T. Gundlach and William L. Wilkie 329
Current Role of Research at the Federal Trade Commission,
Thomas J. Maronick 345
Priorities for Future Policy Research
Research Needs of the FTC in the 1990s: Voice of a Lone FTC
Staff Economist, Janis K. Pappalardo 356
x Contents
Research Priorities for Public Policy and Marketing in the 1990s,
Thomas C. Kinnear 365
Priority Public Policy Research Needs for the 1990s,
Michael B. Mazis 369
Unfair Methods of Competition in the 1990s: The Example of
Frequent-Flyer Programs, Stephen Calkins 514
A Public Policy Research Agenda for the 1990s,
Alan R. Andreasen 383
Epilogue 393
Appendix I: The Federal Trade Commission Act as Amended by
the Wheeler-Lea Act of 1938 395
Appendix II: Report of the American Bar Association Section of
Antitrust Law Special Committee to Study the Role of the Federal
Trade Commission 412
About the Editors 463
Index of Authors Cited 467
|
| any_adam_object | 1 |
| author2 | Murphy, Patrick E. |
| author2_role | edt |
| author2_variant | p e m pe pem |
| author_facet | Murphy, Patrick E. |
| building | Verbundindex |
| bvnumber | BV026108681 |
| ctrlnum | (OCoLC)246528819 (DE-599)BVBBV026108681 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01068nam a2200277 c 4500</leader><controlfield tag="001">BV026108681</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1990 d||| |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0268013829</subfield><subfield code="9">0-268-01382-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0268013837</subfield><subfield code="9">0-268-01383-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)246528819</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026108681</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing and advertising regulation</subfield><subfield code="b">the Federal Trade Commission in the 1990s</subfield><subfield code="c">ed. by Patrick E. Murphy ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Notre Dame, Ind. <<[u.a.]>></subfield><subfield code="b">Univ. of Notre Dame</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 469 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Murphy, Patrick E.</subfield><subfield code="4">edt</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021700904&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021700904</subfield></datafield></record></collection> |
| id | DE-604.BV026108681 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:05:16Z |
| institution | BVB |
| isbn | 0268013829 0268013837 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021700904 |
| oclc_num | 246528819 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIX, 469 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Univ. of Notre Dame |
| record_format | marc |
| spelling | Marketing and advertising regulation the Federal Trade Commission in the 1990s ed. by Patrick E. Murphy ... Notre Dame, Ind. <<[u.a.]>> Univ. of Notre Dame 1990 XIX, 469 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Murphy, Patrick E. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021700904&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing and advertising regulation the Federal Trade Commission in the 1990s |
| title | Marketing and advertising regulation the Federal Trade Commission in the 1990s |
| title_auth | Marketing and advertising regulation the Federal Trade Commission in the 1990s |
| title_exact_search | Marketing and advertising regulation the Federal Trade Commission in the 1990s |
| title_full | Marketing and advertising regulation the Federal Trade Commission in the 1990s ed. by Patrick E. Murphy ... |
| title_fullStr | Marketing and advertising regulation the Federal Trade Commission in the 1990s ed. by Patrick E. Murphy ... |
| title_full_unstemmed | Marketing and advertising regulation the Federal Trade Commission in the 1990s ed. by Patrick E. Murphy ... |
| title_short | Marketing and advertising regulation |
| title_sort | marketing and advertising regulation the federal trade commission in the 1990s |
| title_sub | the Federal Trade Commission in the 1990s |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021700904&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT murphypatricke marketingandadvertisingregulationthefederaltradecommissioninthe1990s |