The marketing glossary: key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
American Management Association
1992
|
| Schlagworte: | |
| Beschreibung: | VI, 392 S. |
| ISBN: | 081445030X |
Internformat
MARC
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|---|---|---|---|
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| 005 | 20231107 | ||
| 007 | t | ||
| 008 | 110326s1992 ed|| 00||| eng d | ||
| 020 | |a 081445030X |9 0-8144-5030-X | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Clemente, Mark N. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing glossary |b key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales |c Mark N. Clemente |
| 264 | 1 | |a New York, NY |b American Management Association |c 1992 | |
| 300 | |a VI, 392 S. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804144538933002240 |
|---|---|
| any_adam_object | |
| author | Clemente, Mark N. |
| author_facet | Clemente, Mark N. |
| author_role | aut |
| author_sort | Clemente, Mark N. |
| author_variant | m n c mn mnc |
| building | Verbundindex |
| bvnumber | BV026103282 |
| ctrlnum | (OCoLC)831280373 (DE-599)BVBBV026103282 |
| dewey-full | 658.800202 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.800202 |
| dewey-search | 658.800202 |
| dewey-sort | 3658.800202 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 081445030X |
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| spelling | Clemente, Mark N. Verfasser aut The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales Mark N. Clemente New York, NY American Management Association 1992 VI, 392 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4014986-9 Enzyklopädie gnd-content (DE-588)4066724-8 Wörterbuch gnd-content Marketing (DE-588)4037589-4 s DE-188 |
| spellingShingle | Clemente, Mark N. The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4014986-9 (DE-588)4066724-8 |
| title | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales |
| title_auth | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales |
| title_exact_search | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales |
| title_full | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales Mark N. Clemente |
| title_fullStr | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales Mark N. Clemente |
| title_full_unstemmed | The marketing glossary key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales Mark N. Clemente |
| title_short | The marketing glossary |
| title_sort | the marketing glossary key terms concepts and applications in marketing management advertising sales promotion public relations direct marketing market research sales |
| title_sub | key terms, concepts, and applications in marketing management, advertising,sales promotion, public relations, direct marketing, market research, sales |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Enzyklopädie Wörterbuch |
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