Getting it right the second time: how American ingenuity transformed forty-nine marketing failures into some of our most successful products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Reading, Mass. <<[u.a.]>>
Addison-Wesley
1990
|
| Ausgabe: | 1. print. |
| Beschreibung: | XVIII, 270 S. |
| ISBN: | 0201550822 |
Internformat
MARC
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| 041 | |a und | ||
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| 100 | 1 | |a Gershman, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Getting it right the second time |b how American ingenuity transformed forty-nine marketing failures into some of our most successful products |c Michael Gershman |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Reading, Mass. <<[u.a.]>> |b Addison-Wesley |c 1990 | |
| 300 | |a XVIII, 270 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021689597 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Gershman, Michael |
| author_facet | Gershman, Michael |
| author_role | aut |
| author_sort | Gershman, Michael |
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| ctrlnum | (OCoLC)246714608 (DE-599)BVBBV026095835 |
| edition | 1. print. |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:05:00Z |
| institution | BVB |
| isbn | 0201550822 |
| language | Undetermined |
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| physical | XVIII, 270 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Addison-Wesley |
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| spelling | Gershman, Michael Verfasser aut Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products Michael Gershman 1. print. Reading, Mass. <<[u.a.]>> Addison-Wesley 1990 XVIII, 270 S. txt rdacontent n rdamedia nc rdacarrier |
| spellingShingle | Gershman, Michael Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products |
| title | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products |
| title_auth | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products |
| title_exact_search | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products |
| title_full | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products Michael Gershman |
| title_fullStr | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products Michael Gershman |
| title_full_unstemmed | Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products Michael Gershman |
| title_short | Getting it right the second time |
| title_sort | getting it right the second time how american ingenuity transformed forty nine marketing failures into some of our most successful products |
| title_sub | how American ingenuity transformed forty-nine marketing failures into some of our most successful products |
| work_keys_str_mv | AT gershmanmichael gettingitrightthesecondtimehowamericaningenuitytransformedfortyninemarketingfailuresintosomeofourmostsuccessfulproducts |