Europe 2002: looking ahead to a new Europe
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London
Kogan Page
1991
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 207 S. |
| ISBN: | 0749405090 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804144526885912576 |
|---|---|
| adam_text | Contents
Preface 9
Chapter 1 11
Introduction to the future
Short-term and long-term views 12
Development: optimism or pessimism? 13
Chapter 2 17
Environment
Main environmental questions 18
Environment and society 28
Environment and the company 32
Environment and the individual 34
Scenario 2002: Environment 36
Chapter 3 39
Transportation
Private transport 40
Public transport 46
Conveyance of goods 53
Scenario 2002: Transportation 56
Chapter 4 59
Media
Newspapers, magazines and books 59
Broadcasting 65
Scenario 2002: Media 70
Chapter 5 73
Information technology
Automatic identification 74
Multimedia and virtual reality 76
The computer of tomorrow 78
Scenario 2002: Information technology 80
Chapter 6 81
Telecommunications
The new age of telephones 81
ISDN 88
Electronic mail 88
Electronic data interchange 89
Scenario 2002: Telecommunications 90
Chapter 7 93
Other high technology
Biotechnology 93
Patents 97
Superconductors 98
Composite materials 99
Space 100
Scenario 2002: Other high technology 101
Chapter 8 103
The workplace
Robotization 105
The office: from workplace to meeting-place 106
Cottage industry and work at home 107
Longer periods of absence 109
Attitudes towards work 110
Women in working life 111
Trade unions 113
Scenario 2002: The workplace 114
Chapter 9 115
Management
Leadership 115
Speed management 117
Lean production 120
Security 122
Ethics, morals and religion 123
Size 125
Scenario 2002: Management 126
Chapter 10 129
Marketing
Direct-response marketing 129
Retail card-scanning 134
Trademarks and brand names 135
Customer care 138
Launching and developing a new product 140
New marketing approaches 141
Consumer rebellion 143
Scenario 2002: Marketing 145
Chapter 11 149
The new consumer
Lifestyle 149
Age groups 153
The home as a hub 158
The company as a hub 159
Social contacts 160
Family 161
Health trends 162
Lifestyle 163
Scenario 2002: The new consumer 165
Chapter 12 167
The world around us
Europe faces the 21 st century 167
The United States 168
Japan 173
The Pacific Rim 181
The peace economy 182
Globalism 182
Scenario 2002: The world around us 186
Chapter 13 189
Forecasting as a strategic resource
Wide-range forecasting 189
Market segment analyses 195
Chapter 14 199
Conclusion
Being a company in 2002 199
Being an individual in 2002 201
After 2002 203
Bibliography 205
Books and publications 205
Newspapers, magazines and newsletters of general
interest 207
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T23:04:58Z |
| institution | BVB |
| isbn | 0749405090 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021688258 |
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| physical | 207 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Wahlström, Bengt Verfasser aut Europe 2002 looking ahead to a new Europe Bengt Wahlström London Kogan Page 1991 207 S. txt rdacontent n rdamedia nc rdacarrier HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021688258&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wahlström, Bengt Europe 2002 looking ahead to a new Europe |
| title | Europe 2002 looking ahead to a new Europe |
| title_auth | Europe 2002 looking ahead to a new Europe |
| title_exact_search | Europe 2002 looking ahead to a new Europe |
| title_full | Europe 2002 looking ahead to a new Europe Bengt Wahlström |
| title_fullStr | Europe 2002 looking ahead to a new Europe Bengt Wahlström |
| title_full_unstemmed | Europe 2002 looking ahead to a new Europe Bengt Wahlström |
| title_short | Europe 2002 |
| title_sort | europe 2002 looking ahead to a new europe |
| title_sub | looking ahead to a new Europe |
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